The Search & Social Blog From Amplify Interactive

5 New Year’s Resolutions for PPC Ad Testing in 2012

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There are many ways you can spend your time optimizing your Adwords account in 2012. One of best ways to impact performance on your account is by ad testing. Not only can you increase click through rate but click through rate is the primary factor behind quality score. Improving your quality scores can decrease your costs, increase your impressions and …

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Amplify Interactive Fantasy Football Championship

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Amplify Interactive’s fantasy football league kicked off competition back in September. The Amplify team invited our clients to join and when all was said and done, the 2011 Amplify football league consisted of 8 teams – BurresstedDvlpmnt, Domination, Cheese & Quackers, Whooping Cranes, Autobots, Leroy Jenkins, Ten Ton Hammer, and Where’s the puck?. Competition was fierce the first few weeks, …

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Ryan’s PPC Playlist: Early PPC Campaign Development Edition

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Have you recently taken over a new Adwords account? Or starting one from scratch? If you answered yes to either one of the previous questions, then this playlist is for you. This week’s playlist offers tips from the last month to ensure you avoid disaster and plan for success during your hostile take over. If you’d like to play along …

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Creating Content: Staying Creative & Becoming Search Engine Marketing Wise

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This one goes out to all of those who are tasked with creating content, specifically those content creators that get some initiatives from their SEO vendor on search terms to write content around. SEO vendor to you, the content creator: Our keyword target for this month is: “floor washer”. We need content with this keyword. Go! … What the heck …

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Christian Reads… (So You Don’t Have To) – SEO Edition – November 2011

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Welcome to another edition of Christian Reads… (So You Don’t Have To) – SEO Edition. Hope you’ve all survived the turkey and stuffing onslaught as well as any + all Black Friday line altercations. Me? I was holed-up during most of the month taking care of my family’s newest addition Marleigh Frances Bullock (born on November 5th). That being said, …

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