Amplify Interactive needs to find the perfect new member for our team. Someone who has a little experience, a lot of smarts, and a desire to grow into a role with a top-notch SEM team. Fit the bill?

Check out the job posting here: SEM Specialist

Wanted to share that I was quoted in an article today titled “LinkedIn: 37 Usage Tips You Need to Read“. After I sent in my tip – I realized that I had written a post about LinkedIn a while back titled “How and Why to Use LinkedIn“. Though it’s a little dated, all the tips are still relevant so I thought I’d dust it off for you.

We need some kick-ass new search marketing talent to help round out the team. Fit the bill?
Check out the updated job posting here: SEM Specialist

“The best proof of love is trust.” ~ Joyce Brothers

Dr. Joyce Brothers doesn’t know it, but she may as well as add “Wise Search Engine Marketer” along with her already well-known expertise in Psychology to her portfolio. This quote can pertain to how search engines view your content; if they “trust” your content, you’ll see their love reflect in the form of search engine rankings.

“I think we should follow a simple rule: if we can take the worst, take the risk.”

Taking calculated risks is something that should be done in life and with your website. Like what Dr. Brothers says: if you can handle what could result to be “the worst”, then you ought to take the risk. Perhaps this risk is creating a piece of content that might be a little different than the “corporate norm” that you have been producing which might help you attract some visits and links to your website. Or maybe it’s setting up a social media marketing campaign for your company and becoming as transparent as possible. If you can take the worst, take the risk.

“The world at large does not judge us by who we are and what we know; it judges us by what we have.”

You might as well replace “world at large” with “Google” in this quote: the Google does not judge your website by who authors it and what that author knows; the Google judges your website by the content that you have on it. That’s why having unique and compelling content on your website is so important. You may know the Seattle Mariners’ history from club creation to today, from the first-ever starting line-up to the category leaders in club history, but Google doesn’t care if you don’t have it on your website.

“When we lived within six blocks, Aunt Sarah or Aunt Mary knew all about the boy who you were having this blind date or this first date with. So we knew all about the boy.”

Well… can’t certainly tie this in to anything regarding SEM… so…

“When you come right down to it, the secret of having it all is loving it all.”

Love your content and you’ll begin to see it pay off in spades. Love what you’re writing about and love what you’re doing. As search engine marketers, we can’t help you love your content… we can only help you get it in a position where search engines can trust it (love it as well) and Internet users can judge it.

A couple of weeks ago I challenged the team here at Amplify Interactive to increase their blogging frequency, up the quality of their posts, and to hone their blog post marketing skills. So I gave them a contest. The contest is to write a post in one of our major search engine marketing categories (SEO, PPC, Social Media and Analytics). The author of the blog post with the most unique page views will win a free 2-night trip to Seattle! (for SMX Advanced – related post: SMX Advanced 2009 Highlights).

Winning a trip to an industry conference may not sound like a great prize – but SMX Advanced is a pretty great time AND the Search Commander will be there. Maybe he’ll even ride the train with us again.

Help out your favorite Amplify Interactive blogger by helping them get their posts seen. Link to them, Retweet them, submit to Sphinn, etc.  Any blog post from the beginning of the year is eligible. The contest will end on May 30th. I’ll let you know who won!