Social media marketing encompasses a wide range of tactics, but which ones really work? Well, it depends on a few things. You have to identify the needs and niche of the client. Having a clear understanding of these things will allow you as the social media guru to market them in places that will allow for the greatest success, versus trying to “spam” them in every outlet available.

At Amplify Interactive, we’ve identified 3 avenues to explore when a client is looking to engage in SMM:

1) Create a blog that supplements the client’s service or product offering & acts as a valuable resource for visitors.

2) Identify relevant communities to join. Create a user profile & actively engage in discussions with members.

3) Bookmarking (or as Ben says: “bookmarketing“). It’s like trick-or-treating on Halloween. You’re in search of the best candy (articles, websites, etc.), using your favorite bucket (del.icio.us, StumbleUpon, ect.) to store it, so you can share it!

In my opinion, a blog offers the greatest SMM leverage. It consolidates and integrates so much of what social media has to offer and at the same time becomes an additional asset for the client.

That being said, social media marketing is powered by user-generated content & spread by word-of-mouth. In theory, this all sounds great. When put to the test, does a blog have the power to affect change, create a sense of urgency or a call to action?

Can a blog post really get the attention of the “big wigs”? I decided put this theory to the test with a recent “unsatisfactory customer service experience” I had with a large financial institution (will remain anonymous).

In this three part series, I’ll share the trials & tribulations of my “experience” and the final outcome. You just might be surprised…(I sure was!)