The Search & Social Blog From Amplify Interactive

Power of the Almighty Blog: Part II

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In part I of this series, I discussed three tactics marketers can use to leverage a successful social media campaign.

1) Create a blog that supplements the client’s service or product offering

2) Join relevant communities & participate

3) Bookmarking

Question is, does a blog have the power to affect change, create a sense of urgency or a call to action? I decided to put the power of the blog to the test…

About a month ago, I had a very negative experience with an online merchant (more like fraudulent) and reported the incident to my bank. I followed the bank’s “company procedures” for reporting & filing disputes and followed up with them (as instructed) a couple of days later. To make a long story short (I’ll spare you the “war o’ words”), they claimed to have no record of my dispute and I was now responsible for over $300 worth of fees the bank had imposed on my account. I was taken for a ride by the merchant & now my bank wanted to do the same?

How can I get my voice heard and get some traction against this giant corporation? I’m one person, one voice up against a large company with endless resources…

Next week I’ll reveal the conclusion in Part III of the Power of the Almighty Blog! Guaranteed to raise some eyebrows…

About the Author

Ben LloydBen Lloyd is Founder/Principal/President of Amplify Interactive. Ben got his start in SEM way back in 1999 - before there was a Google. After working at a few agencies, Ben founded Amplify Interactive in 2003 and hasn't looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine - in that order, etc. Mostly - he likes doing that stuff with his friends and/or his dog Hank whenever possible.View all posts by Ben Lloyd