I understand this blog post may sound a bit… promotional. But what can I say – when I’m at work, I’m dialed into search marketing. And when I’m not at work, I still think about search marketing. So, naturally, I thought about one of our clients (The Fertile Soul) when I watched Baby Mama last weekend, which stars the delightful Tina Fey (30 Rock for life!) and Amy Poehler (SNL). Granted, Poehler was supposed to be annoying in the movie… but she pulled off a ‘funny annoying’ role in one of the best movies of all time (hint: it ain’t Old School).

Baby Mama was not very funny at all. I snickered at Steve Martin’s character and that was about it. Greg Kinnear played the typical “Greg Kinnear” role where he gives that weird smile / laugh which a lady falls in love with and he’s a single older gentleman with a child & a fantastic heart. Don’t get me wrong – I love the Kinnearian! But this role was his typical thing.

But as I sat there hating the movie, my mind wandered into thinking about surrogacy vs. natural infertility treatment, like the type advocated by our client, The Fertile Soul. In a real-life “Baby Moma” story, the main character wouldn’t have had to put up with an annoying Amy Poehler-like character or the feelings she went through while going through her surrogacy process had she known about The Fertile Soul. The Fertile Soul provides what are called “fertility retreats” which individuals attend to try to become fertile naturally through natural medicine, acupuncture & other natural techniques. Interestingly enough, Tina Fey’s character seemingly never came across this alternative (and much less expensive) way to try to get pregnant.

Had she given The Fertile Soul a try, who knows – maybe she would have gotten pregnant naturally before having to put up with Poehler. But then again, had she done that… she would have SPOILER ALERT I’m kidding I wouldn’t spoil that for you! SPOILER ALERT DISENGAGED and yadda yadda yadda the movie ended.

And there you have it. The story of Baby Mama could have possibly been never made had Tina Fey’s character tried a less expensive & natural way to become fertile. And, a little bit of me wished she did… so I wouldn’t have had to sit through that movie and waste an hour and a half of my life.