The Search & Social Blog From Amplify Interactive

Jessica’s Social Media Hodgepodge – May 2011

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You may have noticed a theme in our posts recently.  Yes, Amplify Interactive is doing specialty round-ups! And this, my friends, is my social media gift to you. The goal: to keep you, dear reader, up to speed on the world of social media marketing. Hopefully, once I’m in my round-up groove, this will become a weekly adventure, but until then, pull up a chair and a nice cup of joe, and let’s get started.

Recommended Playlist for This Roundup: Today’s Radio Hits – Slacker Radio

Android Has More Check-In Users Than Apple, But Just Barely

Amplify Interactive Yelp Check In

  • Almost 1 in 5 smartphone owners use check-in services.
  • Android has almost a 10% lead on Apple for the smartphone market share.
  • Android’s Check-In lead is less than 3% compared to Apple.


Think Insights with Google: a new site for data lovers

  • Official website located at http://www.google.com/think/insights
  • “Think Insights represents the ongoing work we’re doing to better understand how people use the web, and how marketers are adapting to this changing terrain.”
  • First feature is about mobile trends, but the site also includes hundreds of other studies.


How to Build a Free Social Media Monitoring Dashboard

Google Reader Example

  • Shows how to use an RSS reader to build a social media dashboard in 5ish easy steps.
    1. Track News & Blogs
    2. Track Wikipedia
    3. Track Tweets, Comments, and Discussions
    4. Optional Tracking (eBay, Craigslist, WatchThatPage,
    5. What About Facebook and LinkedIn?


6 Tips to Increase Your Facebook EdgeRank and Exposure

  • Facebook has its own version of PageRank to determine if your post will show up in users news feeds.
  • Social Media Examiner features six tips on how to increase your EdgeRank with the people who like you.


Storify Launches Public Beta

About the Author

Jessica WardJessica is Director of SEO at Amplify Interactive who specializes in Web Analytics & Social Media. When not working on her computer, Jessica enjoys hiking previously untraversed land, reading exceptional books (mostly fiction), and generally enjoying life and the many things it has to offer. Connect with her by email: jessica[at]amplify-interactive.com, Google+, LinkedIn, or on Twitter as @JessicaWardPDX.View all posts by Jessica Ward