http://www.amplify-interactive.com/blog Amplify-Interactive helps keeping you informed about recent news & trends of the search marketing industry Thu, 03 Jul 2008 18:48:54 +0000 http://backend.userland.com/rss092 en   Almost all of our employees are twittering... so we thought, "Hey, during the frequent Twitter down times let's set up an Amplify Interactive Twitter account." So we did. Feel free to follow us.  What this Twitter account will be is essentially an RSS alternative for those who like to use Twitter.  You'll ... http://www.amplify-interactive.com/blog/2008/07/01/follow-the-green-bird-get-it/ By iPhone-friendly, I'm not talking about creating a wholesale 'mobile' version of your site. I'm talking about auditing your current site to see if you can cut down on some of the trim that might make it load a little quicker on a 3G (or EDGE) connection. The ... http://www.amplify-interactive.com/blog/2008/06/16/now-is-the-time-to-make-your-site-iphone-friendly/ Julian & I took the short trip up to Seattle this week to attend yet another search marketing conference - SMX Advanced. SMX Advanced is a two-day conference for "advanced" search marketers where the sessions focus on topics beyond optimizing title tags and using keywords in your copy and other ... http://www.amplify-interactive.com/blog/2008/06/05/smx-advanced-seattle-2008/ Amplify Interactive’s notes from SMX Advanced Seattle 2008 Second day of SMX Advanced, Developer Track Vanessa Fox, Search Engine Land: Vans.com has problems with javascript code. They don’t come up high in search due to this. She uses this as an example of identifying problems with websites to determine your strategy. Chris Silver Smith, ... http://www.amplify-interactive.com/blog/2008/06/05/diagnosing-seo-web-site-architecture/ Amplify Interactive’s notes from SMX Advanced Seattle 2008 Second day of SMX Advanced, Organic track Moderator: Jeffrey K. Rohrs, ExactTarget Q&A Moderator: Barry Smyth, Search Strategies Ian McAnerin, McAnerin International: You can geolocate web pages (not just sites). Search Engines look at the domain country code (ccTLD), ip address, and link analysis. This is a script, and ... http://www.amplify-interactive.com/blog/2008/06/05/international-seo/ Amplify Interactive’s notes from SMX Advanced Seattle 2008 Second day of SMX Advanced, Multiple tracks Moderator: Jeffrey K. Rohrs, ExactTarget Q&A Moderator: Jessica Bowman, Business.com Panelists: Andrew Beckman, Location3 Media Dave Davies, Beanstalk Search Engine Positioning Russ Mann, Covario Jon Miller, Marketo Right at the beginning, the moderator asks if we are in a recession. Most people believe we ... http://www.amplify-interactive.com/blog/2008/06/05/search-marketing-recession/ Amplify Interactive's notes from SMX Advanced Seattle 2008 This session delved into some of the deeper things that SEO's can do to measure and improve their efforts beyond rankings & search referrals. This ended up being one of my favorite sessions at the conference due to the in-depth actual usable ... http://www.amplify-interactive.com/blog/2008/06/05/seo-analytics/ Amplify Interactive's notes from SMX Advanced Seattle 2008 Christine Churchill - KeyRelevance - Offline Conversion When to measure offline conversions? Most appropriate for 'high touch' sales processes where phone & in-person close the deal (mortgages, b2b, etc) Simple Offline Conversion Tracking Methods: Making assumptions based on sales Anecdotal data (ask salespeople to ask people how ... http://www.amplify-interactive.com/blog/2008/06/05/measuring-ppc/ Amplify Interactive's notes from SMX Advanced Seattle 2008 This session dealt with some of the common web site development issues that impact search engine crawling & indexing of your site, which can have a big impact on your site's presence & ranking in search engines. Amplify Interactive audits every single client web ... http://www.amplify-interactive.com/blog/2008/06/05/seo-friendly-website-development/ Amplify Interactive’s notes from SMX Advanced Seattle 2008 First day of SMX Advanced, my focus today is on the SEM Organic Track Moderator: Stephan Spencer, Netconcepts Q&A Moderator: Eric Enge, Stone Temple Two of the panelists spoke about how they value sites when considering buying them. That is interesting enough, but that is ... http://www.amplify-interactive.com/blog/2008/06/05/buying-sites-seo/