SMX Advanced Seattle 2008
Julian & I took the short trip up to Seattle this week to attend yet another search marketing conference – SMX Advanced. SMX Advanced is a two-day conference for “advanced” search marketers where the sessions focus on topics beyond optimizing title tags and using keywords in your copy and other more “basic” topics. So, it’s a little smaller than Search Engine Strategies, and a little bigger than the SEMpdx SearchFest.
Between the two of us, we were able to attend a number of sessions, and have captured our notes on the blog. Perhaps the biggest draw for SMX Advanced though is the “Give it Up” session, which promises to all in attendance some top secret SEO tips… however, you aren’t allowed to blog about them for 30 days, so you’ll have to wait for my notes on that session. 
Day 1
- Money for What? Search Marketing Payment Models (Ben)
- Creating Value In Your SEM Business (Ben)
- Blow Your Mind Link Building Techniques (Julian)
- Bot Herding (Julian)
- Buying Sites for SEO (Julian)
Day 2
- Search Friendly Development (Ben)
- What You Should Be Measuring — But Aren’t (Ben)
- Analytics Every SEO Needs To Know (Ben)
- Search Marketing & Surviving a Recession (Julian)
- International SEO (Julian)
- Diagnosing Web Site Architecture Issues (Julian)
- Give It Up! (Ben…
this post won’t go live until 9:01 AM on July 3 2008)
Thanks for including your notes… your “Blow Your Mind Link Building Techniques” section is a dead link.
Thanks Larry, I fixed the “Link Building Techniques” link…
Wow, thanks so much for putting this up. I wonder why there are still conferences though, when the information can be communicated just as effectively (and more cheaply) through the internet.
Awesome!! thanks for correcting the link.
HighBeam,
IMHO, conferences are about more than simple educational sessions. I’ve been doing search marketing for a decade now, but it’s always good to get in a room with other search marketers and hear what’s working, real world experiences etc. What I like about SMX Advanced is that it’s advanced. There aren’t any ‘fundamentals’ style sessions about what a title tag is and why it’s important etc. Even though I’ve been in the game for a while, I always walk away with an insight, an idea, some additional nugget of knowledge, etc.
Additionally, there’s tremendous value in networking and striking up relationships, meeting people in real life that you only know from being online, etc.
Thanks for sharing your experience and thanks for the good articles you wrote. Its a nice piece of information. Cheers!
Great job guys!
Rand has already posted his version of Give It Up!