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Event Recap: Art Institute’s 9th Annual Creative Career Symposium

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The Creative Career Symposium (CCS) was a nice little event and a not so bad way to spend a Saturday afternoon. I was on a panel with some other professionals who work in or around the creative industry. The purpose of the event is to give some career insight to those who may are considering a career in a creative industry.

Now – I work with a lot of web designers & developers, but I’m not a designer myself – nor is anyone on my staff. So, I was kind of wondering if I was a good fit for the panel. Turns out, my experiences in working with creatives & creative agencies was a natural fit for the panel.

I was on the 1pm session along with these fine folks:

Some great insight came from the panel and we covered a lot of ground during the hour and a half session. Some highlights:

Question: Why is Portland such a hotbed for creative people and creative companies? Describe the difference in creative culture here versus other places.

  • Ed brought up the fact that Nike is a PDX company, and they really bring in a cottage industry of creative types from photographers to designers etc.
  • Mario spoke about the work/life balance that a place like Portland can offer, and how that allows people to be creative

Question: Talk about your specific creative field today versus five years ago – what changes have been made and how do such changes affect the way you work?

  • This one was near & dear to my heart. Specifically, I pointed out the difference in site design and the maturity of the industry. Creative needs to understand that they’ll be incorporating user feedback and analytics in improving site design methodologies & processes.

Question: What are some of the most important skills of successful people in your industry?

  • The panel had a lot to say about this one – but everyone agreed that the ability to communicate, and more specifically the ability to articulate an idea so that different types of people (technical vs artistic) could understand your idea
  • Practically speaking – and this is something I’m sure no prospective creative person wants to hear – everyone also agreed that you need to know how to use Microsoft Excel in the business world.

The Art Institute taped the session – but there’s no word on when or if they’ll make it available.

I missed the 10 AM session, but there was some great talent on that panel as well:

All in all – I enjoyed participating in my session, and I think the people that attended got some value out of it. Hopefully they’ll ask me back again!

About the Author

Ben LloydBen Lloyd is Founder/Principal/President of Amplify Interactive. Ben got his start in SEM way back in 1999 - before there was a Google. After working at a few agencies, Ben founded Amplify Interactive in 2003 and hasn't looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine - in that order, etc. Mostly - he likes doing that stuff with his friends and/or his dog Hank whenever possible.View all posts by Ben Lloyd