SEM Playlist: Articles of the Week 2/1/13
Howdy friends! Every Wednesday the team here at Amplify gathers around the conference room table for a “lunch and learn” during which we share articles, blog posts or other stuff that we find interesting and relevant to the services we provide our clients. Here’s a quick roundup of some of the stuff we shared this week.
This guide is notable not only for its great content but for the lovely way it is presented, like an infographic. It goes into detail regarding several facets of SEO including indexation, keyword research, site speed/performance and link building. If you are an SEO beginner you may want to start with SEOmoz’s Beginner’s Guide to SEO. If you’re ready to take it to the next level, this guide is for you.
If you rely on Google for a large chunk of your business, it’s always a good idea to get information “straight from the horses mouth” so to speak. Google offers a wealth of free information to help marketers leverage the search engine for business goals, and this link is one such resource. According to the page, “Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating”. The upcoming webinars are based on awareness building and driving sales. Great stuff.
This is a broad overview of the new features Facebook has introduced this year including graph search, pay-per-message service (aka send a personal message to Mr. Zuckerberg for $100), and the Facebook messenger calling feature. This is a super quick read and worth a couple of minutes if you need to get up to date on the new Facebook features.
Google Analytics can be confusing and overwhelming for beginners. There is just so much darn data, and it can be difficult to filter the noise and focus on the KPI’s that are most pertinent to your underlying business objectives. It can also be quite time consuming for advanced users to build out custom dashboards. Google realized this and so created the Google Analytics Solution Gallery which contains pre-built dashboards that you can import to any GA account. Examples include a social sharing report, a publisher dashboard and an engaged traffic segment. This is truly an awesome resource and is a must-see for anyone who mangages a Google Analytics account.
This article takes a look at the state of content marketing for manufacturing organizations and compares it to other B2B industries.The article is based on research by The Content Marketing Institute and MarketingProfs and offers some interesting insights. For example, there appears to be a disconnect between goals and tactics for content marketers in the manufacturing industry; in essence, website traffic is most often cited as being the primary performance metric for content effectiveness, yet less than 50% of marketers in the manufacturing industry report site traffic as being an organizational goal. This article also offers plenty of insights into how marketers in the manufacturing industry differ from their B2B peers in utilization of social, as well as differences in preferred content mediums (e.g. print and video vs. blogging). Great read for those of you in the manufacturing industry.
Mobile web traffic is exploding and will be a top priority for most websites in the coming year. Mobile users differ from regular site users in that they are on the go and therefore may have differing needs. They consume content differently and mobile sites should be designed and optimized to reflect this altered behavior. This link is a great place to start if you want to do your own mobile SEO audit. Feel free to contact us if you’d like some help with that!
That’s about it for this week. If you have any comments or any useful content you’ve read lately, we would be thrilled if you’d post it in the comments!
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