The Search & Social Blog From Amplify Interactive

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Welcome to another edition of Christian Reads… (So You Don’t Have To) – SEO Edition. Hope you’ve all survived the turkey and stuffing onslaught as well as any + all Black Friday line altercations. Me? I was holed-up during most of the month taking care of my family’s newest addition Marleigh Frances Bullock (born on November 5th). That being said, the news doesn’t stop due to a child birth, so I made sure to keep on top of any + all SEO news during the month. Here are some noteworthy items:

SES Chicago 2011 Wrap-Up

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Our team member here – Ashley Kennedy – was given the opportunity to attend SES Chicago this month almost free of charge. She compiled a massive amount of take-aways from the conference and presented them in a blog post she wrote on this very blog.

Ten Recent Google Algorithm Changes

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Matt Cutts put together 10 recent changes that have been made to Google Search in October / November. Included are some tweaks to how Google ranks fresh new content in results and better page titles being displayed in search results.

Google’s New Algorithm Update Impacts 35% of Searches

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Google’s all about bringing the fresh. Tech Crunch wrote up a nice article about what kind of searches are being impacted.

Lessons From Google About URL Lengths

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What’s better – a long URL with a lot of keywords in there or a short one? What’s considered “long”? John takes a look at how Google has been making their own URLs and came up with some observations. He’s thinking too long of a URL could potentially be a negative ranking factor. Also – URL length affects usability; if you have a super long URL, it could affect sharability.

Duplicate Content in a Post Panda World

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Perhaps the longest blog post I’ve ever read about duplicate content. Set aside a half an hour and do yourself a favor and read this piece. This is basically a post that covers the state of duplicate content in November of 2011 – what it is, why it matters, the penalty for having it, etc. It’s a great read.

My Own Personal Christian Reads…

Honestly? I have literally had zero time to be able to read anything for pleasure recently. Sad, but true. Have any of you readers read anything compelling lately? Please do suggest some books!

Readers Read… (So I Don’t Have To)

What have I missed? Did you read anything really awesome in November that you’d like to share? Please let me know in the comments!