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SMX Advanced Seattle 2008
Published by Ben | Filed under Search Industry, Events
Julian & I took the short trip up to Seattle this week to attend yet another search marketing conference - SMX Advanced. SMX Advanced is a two-day conference for “advanced” search marketers where the sessions focus on topics beyond optimizing title tags and using keywords in your copy and other more “basic” topics. So, it’s a little smaller than Search Engine Strategies, and a little bigger than the SEMpdx SearchFest.
Between the two of us, we were able to attend a number of sessions, and have captured our notes on the blog. Perhaps the biggest draw for SMX Advanced though is the “Give it Up” session, which promises to all in attendance some top secret SEO tips… however, you aren’t allowed to blog about them for 30 days, so you’ll have to wait for my notes on that session.
Day 1
- Money for What? Search Marketing Payment Models (Ben)
- Creating Value In Your SEM Business (Ben)
- Blow Your Mind Link Building Techniques (Julian)
- Bot Herding (Julian)
- Buying Sites for SEO (Julian)
Day 2
- Search Friendly Development (Ben)
- What You Should Be Measuring — But Aren’t (Ben)
- Analytics Every SEO Needs To Know (Ben)
- Search Marketing & Surviving a Recession (Julian)
- International SEO (Julian)
- Diagnosing Web Site Architecture Issues (Julian)
- Give It Up! (Ben…
this post won’t go live until 9:01 AM on July 3 2008)



June 6th, 2008 at 9:03 am
[…] have to pimp out my company’s blog - Amplify Interactive has comprehensive coverage of many sessions for SMX Advanced Seattle 2008. There were written by Ben, the Amplify head-honcho & Julian, Amplify’s […]
June 7th, 2008 at 9:53 am
[…] SMX Advanced 2008 Coverage Amplified Session Overview & Coverage […]
June 9th, 2008 at 5:37 am
Thanks for including your notes… your “Blow Your Mind Link Building Techniques” section is a dead link.
June 9th, 2008 at 8:02 am
[…] Interactive: SMX Advanced Seattle 2008 (links to multiple […]
June 10th, 2008 at 11:10 am
Thanks Larry, I fixed the “Link Building Techniques” link…
June 11th, 2008 at 7:47 am
Wow, thanks so much for putting this up. I wonder why there are still conferences though, when the information can be communicated just as effectively (and more cheaply) through the internet.
June 12th, 2008 at 10:04 am
Awesome!! thanks for correcting the link.
June 12th, 2008 at 10:13 am
HighBeam,
IMHO, conferences are about more than simple educational sessions. I’ve been doing search marketing for a decade now, but it’s always good to get in a room with other search marketers and hear what’s working, real world experiences etc. What I like about SMX Advanced is that it’s advanced. There aren’t any ‘fundamentals’ style sessions about what a title tag is and why it’s important etc. Even though I’ve been in the game for a while, I always walk away with an insight, an idea, some additional nugget of knowledge, etc.
Additionally, there’s tremendous value in networking and striking up relationships, meeting people in real life that you only know from being online, etc.
June 13th, 2008 at 5:35 am
Thanks for sharing your experience and thanks for the good articles you wrote. Its a nice piece of information. Cheers!
June 14th, 2008 at 8:26 am
Great job guys!
Rand has already posted his version of Give It Up!
June 14th, 2008 at 3:47 pm
[…] report from SMX Advanced in Seattle, June ‘08. Everyone else reported on the sessions and Amplify-Interactive has a very good detailed one! I have decided to report on the Expo […]
July 4th, 2008 at 8:42 am
[…] report from SMX Advanced in Seattle, June ‘08. Everyone else reported on the sessions and Amplify-Interactive has a very good detailed one! I have decided to report on the Expo […]