Subscribe
Subscribe to Search Engine Marketing... AMPLIFIED. Follow our Twitter or use the two traditional convenient RSS subscription options:
Amplify Twitter
Amplify Twitter
Categories
Back To Homepage
Recent Comments
- Christian on Google Can Index Flash, But it Still Sucks for SEO
- Roger Hamilton on Google Can Index Flash, But it Still Sucks for SEO
- Adam on Amplify Interactive: October Update
- Lauren Linscheid on How and Why to Use LinkedIn
- Amplify Interactive October Update - Portland Oregon SEM | Search Engine Marketing... AMPLIFIED on SEO for PR
Blogroll
- Amplify Interactive - a Portland Oregon Search Engine Marketing Company
- PDX Pipeline
- Search Engine Guide
- Search Engine Land
- SEMpdx
- SEMpdx Blog
- SEOmoz Blog
- Sphinn
- TriMetiquette
Amplify your search engine marketing knowledge! Feel free to subscribe to our RSS feedand definitely comment & contribute - our comment links are 'followed' because we want to pay-it-forward for great discussions.
High organic search results shouldn’t result in pulled PPC ads
Published by Christian | Filed under PPC
Kevin Lee over at ClickZ wrote an interesting article about why your pay-per-click ad campaign shouldn’t be suspended if you rank high in a keyword’s organic search rankings. One of the best point Kevin brings up in the article is:
“Also consider that SERPs are no longer a one-size-fits-all scenario. Personalized search will increasingly diverge search results and, therefore, rank.”
Amplify Interactive is in the ‘SEO camp’ that believes your PPC campaign shouldn’t be paused due to high organic rankings. In fact, if you do rank high for a competitive keyword phrases and have a PPC ad displayed, that gives the searcher the mentality that your service and / or product is exactly what they’re looking for.
April 9th, 2008
Leave a Comment