Microsoft Bids $44.6 Billion to Buy Yahoo

Published by Ben | Filed under PPC, Search Engines, Search Industry

Everybody else blogged about it, so we probably should too. Here’s a link to the press release: Microsoft Proposes Acquisition of Yahoo! for $31 per Share

What’s my take? I’ve been pulling for Yahoo! for a long time and hoping that they can give Google a better run for their money. Believe it or not - a lot of people still use Yahoo every day, and we are very successful with Yahoo search for a number of our clients. Conversely, I’ve been hoping Microsoft would go back where they came from and drop out of the search space completely (again). I don’t think Microsoft can buy their way into this game and do a good job with it… then again, I’m not a big Microsoft supporter. I’m writing this post while working on my Mac, but I’ll admit that I also have Microsoft Word, Excel and Entourage open in the background. Side note - we haven’t been able to make Microsoft search pay off for ANY clients…

Anyway, I’ll leave it to the analysts etc to duke it out over what all this means, whether Yahoo will accept, whether the FTC or SEC or whomever will let the deal go through. In the meantime, we’ve got some Yahoo paid search accounts to manage.