Christian wrote another article for AboutUs’s Learn section called Create A Cost-Effective AdWords Campaign. The article is written for professionals with a very small budget who may be interested in learning how to properly configure a Google AdWords campaign to get the best bang for their buck.

8/24: Update: It’s official, Bing is now powering Yahoo’s organic search results in the US and Canada.

Here’s Yahoo’s announcement: Yahoo! Transitions organic Search Back-End to Microsoft Platform

And some more in-depth coverage from Search Engine Land: Yahoo’s Results Now Come From Bing

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8/17

Today Bing announced that they will be powering Yahoo’s organic search results for the English language in the United States and Canadian markets as early as this week.

This move has been anticipated since Yahoo & Bing announced their intent to merge their search capabilities in  mid-2009.  The transition is set to take place as early as this week and means that Bing will now own approximately 32% of the search market share (5.2 billion monthly searches), a large leap forward from the 13% they previously owned. Google still owns the majority of the search share with roughly 65% however search marketers/site owners can no longer ignore the impact a top listing in Bing could have on their bottom line.

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Christian had an article published on AboutUs.org about “Writing Good PPC Ads”. The article discusses the fundamentals for writing good PPC ad copy and gives a few specific pointers and factors to consider in writing ads for PPC campaigns. He even provided a spreadsheet that you can download to help you write ad copy within the Google AdWords character limits. You can download the PPC Ad Copy Spreadsheet on our SEM Resources page.

Great work Christian!

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The movie Inception is this summer’s blockbuster movie. I’ve seen it twice and it has definitely stuck with me due to its clever plot, great visuals and fantastic music score. The basis of the movie Inception is that it’s possible to invade someone’s dream state and plant an idea in their mind in order to change that person’s thinking in the real world.

After watching Inception for the second time, it occurred to me that the objective of a search engine marketer is the same as an inception.

Search Engine Marketing is Like Inception

“Extraction” & Keyword Research

If you’re familiar with the movie, you know that Cobb performs what’s called extraction to try to gain secrets from an individual’s mind when that individual is in a dream state. The team at Amplify performs this same sort of extraction for each one of our client’s target audiences. Through keyword research we are able to tell which keywords the target audience is using to search for our clients’ product or service. Read the rest of this entry »

Content strategies are critical for Web success, especially SEO and as such – it’s a valuable commodity. In many organizations, it can be difficult to get content produced, so it’s very important to get as much mileage as possible from every piece of content that you develop. The ultimate goal is to get your content “out there” and generate as much awareness as you can for the piece, which will drive targeted visits, links, “mentions” on social media, etc.

Here’s some tips for getting extra mileage out of your unique content.

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