Welcome to the first edition of ‘According to…’, a monthly post that offers insights and advice for various aspects of search engine marketing from different industry experts each month. This entry focuses on optimizing remarketing campaigns for the Display network. I attended SES Chicago in November and had the privilege of attending Joseph Kerschbaum’s PPC Beyond …
Read MoreChristian Reads… (So You Don’t Have To) – SEO Edition – January 2012 (Part Deux) 0
Welcome to another January edition of Christian Reads… (So You Don’t Have To) – SEO Edition. Since January has 5 weeks, I’m up again so I’m labeling this edition as “part deux” (inspiration for this is below): So let’s get moving and see what was shared in the latter half of January 2012: 6 Reasons …
Read MoreRyan’s PPC Playlist: New Years Edition 1
How’s you new year’s resolutions going? I use to set new year’s resolutions but stopped because my list started to look like this list. It always felt so cliche to me too. I like setting goals in life but usually just do it throughout the year. I’ve scoured my Google Reader this month to filter …
Read More6 Reasons to Bid on Branded PPC Keywords 0
If you’ve managed a PPC campaign before you’ve no doubt heard this question: “Why are we be bidding on branded keywords? We’re ranked #1″. Sometimes we’ll just get a directive when marketers think they’re being smart “Once we’re ranked #1, we’ll stop spending money on these keywords”. On the surface this seems to make sense; …
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