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Author Archive for: ‘Ryan’

9 Time Saving Tips-Ryan’s September PPC Playlist

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Managing paid search campaigns is a delicate balance between automation and analytical thinking. This month’s playlist focuses on utilizing check lists and automating tasks to save your time. Amplified Gold Posts I love checklists. They are an effective way to manage PPC tasks. Seer Interactive shared 5 Things to Watch in New Campaigns this month. I have already used this …

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Launch and Optimize a Google Display Network Campaign in 3 Easy Steps

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When I first started in paid search almost 5 years ago Google’s Content Network (now Display Network) was intimidating. I compared it to the wild west because you spent time developing campaigns and then hoped for the best. You could spend a lot of money and not have a return to show for it or limited data and tools to …

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Ryan’s August 2011 PPC Playlist-7 Top PPC Posts-CRO Edition

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You have set up great PPC campaigns and written great ads. But what happens after the click? CRO or conversion rate optimization can be a powerful tool to increase results in your campaigns and has more marketers have focused on this area in the last couple years. This month’s roundup focuses on conversion rate optimization and other tips to help you …

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July 2011 7 Best PPC Playlist – Testing Edition

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This past month was difficult to find blog posts that were NOT about Google +. But don’t fret, I’ve found the best the web has to offer in PPC and listed them below. The biggest theme that stood out to me from this month’s playlist was testing. Ongoing testing and optimizing is critical to the success of any PPC campaign. …

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Ryan’s June PPC Playlist-8 Best PPC Reads for June

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Several years ago I had a friend majoring in accounting and had started a book keeping business on the side. I once had a conversation with him where I asked “How do you enjoy working with numbers all day?” and his response was ” I love working with numbers, there is so much to be learned” and I thought to …

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