Author Archive for: ‘Ryan’

Ryan’s PPC Playlist: Love Your Data Edition


How intimately do you know your data? This PPC Playlist edition focuses on how to use data in various ways to manage PPC campaigns more effectively. So, skip the chalk candy hearts today and read ways to improve your romance with paid search. Amplified Gold Posts PPC Task Optimization: This is a Twitter interview with John Lee full of great …

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Ryan’s PPC Playlist: New Years Edition


How’s you new year’s resolutions going? I use to set new year’s resolutions but stopped because my list started to look like this list. It always felt so cliche to me too. I like setting goals in life but usually just do it throughout the year. I’ve scoured my Google Reader this month to filter out the stuff that will …

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5 New Year’s Resolutions for PPC Ad Testing in 2012


There are many ways you can spend your time optimizing your Adwords account in 2012. One of best ways to impact performance on your account is by ad testing. Not only can you increase click through rate but click through rate is the primary factor behind quality score. Improving your quality scores can decrease your costs, increase your impressions and …

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Ryan’s PPC Playlist: Early PPC Campaign Development Edition


Have you recently taken over a new Adwords account? Or starting one from scratch? If you answered yes to either one of the previous questions, then this playlist is for you. This week’s playlist offers tips from the last month to ensure you avoid disaster and plan for success during your hostile take over. If you’d like to play along …

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Ryan’s PPC Playlist: Display Marketing Edition


Pay per click marketing is a fast moving industry. There are always changes to be aware of and new strategies to test. I’ve selected  my favorite posts from the last month and ranked them as gold, platinum, or diamond. This month’s playlist is full of good reads but particularly focused on getting ROI from Google’s Display Network. I’ve done all …

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