Author Archive for: ‘Ryan’

Ryan’s PPC Playlist: Staying Creative In Paid Search Edition


Paid search has constantly evolving features and changes in the space combined with shifting needs of clients and business. Effective PPC managers are flexible and creative to adapt to this landscape. Take the Bear Grylls approach to PPC management and ensure your campaigns don’t die a slow death in the internet wilderness with this edition of the playlist. Amplified Gold Posts …

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Labels and Other New Features in Google Adwords


Google Adwords released a few new features this week that got me pretty excited. I can already see multiple ways these new features can be used. If you’re not excited enough already let me show you why you should be. I’m most excited about the addition of labels to add another layer of organization to campaigns. Here are three new …

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Ryan’s PPC Playlist: Creating Actionable Insights With Data


This playlist started with 42 blog posts I had marked to review for possible inclusion. I’ve narrowed it down to 7 of the best PPC blog posts since last edition of my playlist in March. Avinash always challenges analysts to provide actionable data and not just “puke data”. Ensure your insights and reports contain actionable tasks with posts from this …

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Ryan’s PPC Playlist: Get Your Priorities Straight Edition


Do you ever feel overwhelmed by the amount of possible ways to spend your time in optimizing campaigns? There is SO much work to do on a paid search account that you could easily spend your time and energy and see little to no returns. This weeks playlist focuses on ways you can ensure you are prioritizing your time to see returns …

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Ryan’s PPC Playlist: Know Your Tools Edition


I’m a big fan of using available software to make your job easier and automating monotonous tasks. We have a limited amount of time to spend and it’s important manage our time effectively. I like to always be looking for new tools and strategies to win the PPC battle. And as they use to say on the old school GI …

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