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Author Archive for: ‘Ryan’

Ryan’s PPC Playlist: Dealing with Paid Search First World Problems

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What first world problems do you find in PPC campaigns? We recently audited a campaign with over 7,000 negative keywords! A good portion of the 7,000 were set to broad match and multiple relevant keywords were negative matched. PPC is a game that constantly shifts and evolves. Your strategy and tactics usually follow an evolution as well. This constant shift …

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Ryan’s PPC Playlist: Become a Master of Your Domain

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I’ve been doing paid search for over 6 years now and I learn new strategies and tactics all the time. If you want to stay on top of your game it’s important to keep up on all the recent news and information available. As usual I’ve done all the hard work and filtered all the blog posts to find the …

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Ryan’s PPC Playlist: Pay Per Click Ads Takeover Edition

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It’s always a fun conversation when I try to explain to people what I do for a living. If they seem interested at all I try to explain the difference between natural and paid results on Google. Every time I get the same response, “I never click those ads”. It seems most people have a natural aversion to ads and …

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Ryan’s PPC Playlist: Always Be Testing or ABT

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I have a confession to make – I got a C in stats class in college and I did not like most science classes. Now, my job is all about proper testing methods, pivot tables, and analyzing data….and I LOVE IT. If your managing PPC campaigns you should love it too. Skip the pile of blog posts in your Google …

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Quick and Easy Way to Start Advertising on Google’s Display Network

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Last month I was asked to speak at an SEMpdx event on PPC and Landing Pages. I’ve been attending SEMpdx events since 2007 but this was my first time presenting, or presenting at any event for that matter. I was excited and nervous and I’m sure several other emotions. I presented on a “Quick and Easy Way to Set Up …

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