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- ServicesHere is a list of our services. Pay-Per-Click (PPC) PPC campaigns will get your site into the sponsored listings on search results pages by bidding for position and paying when a visitor clicks. PPC is a great way to support an SEO campaign and start generating search traffic right away. Search Engine Optimization (SEO) SEO focuses on getting your site into search results pages by optimizing your site for targeted keywords and phrases that will drive the most qualified traffic to your site. Sometimes called “organic”, “algorithmic” or “natural” optimization. Social Media Marketing Talk about our social media marketing capabilities here. Analytical Consulting Talk about our analytical consulting here.
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Ryan’s PPC Playlist: Become a Master of Your Domain
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I’ve been doing paid search for over 6 years now and I learn new strategies and tactics all the time. If you want to stay on top of your game it’s important to keep up on all the recent news and information available. As usual I’ve done all the hard work and filtered all the blog posts to find the …
Read MoreRyan’s PPC Playlist: Pay Per Click Ads Takeover Edition
It’s always a fun conversation when I try to explain to people what I do for a living. If they seem interested at all I try to explain the difference between natural and paid results on Google. Every time I get the same response, “I never click those ads”. It seems most people have a natural aversion to ads and …
Read MoreRyan’s PPC Playlist: Always Be Testing or ABT
I have a confession to make – I got a C in stats class in college and I did not like most science classes. Now, my job is all about proper testing methods, pivot tables, and analyzing data….and I LOVE IT. If your managing PPC campaigns you should love it too. Skip the pile of blog posts in your Google …
Read MoreQuick and Easy Way to Start Advertising on Google’s Display Network
Last month I was asked to speak at an SEMpdx event on PPC and Landing Pages. I’ve been attending SEMpdx events since 2007 but this was my first time presenting, or presenting at any event for that matter. I was excited and nervous and I’m sure several other emotions. I presented on a “Quick and Easy Way to Set Up …
Read MoreRyan’s PPC Playlist: Staying Creative In Paid Search Edition
Paid search has constantly evolving features and changes in the space combined with shifting needs of clients and business. Effective PPC managers are flexible and creative to adapt to this landscape. Take the Bear Grylls approach to PPC management and ensure your campaigns don’t die a slow death in the internet wilderness with this edition of the playlist. Amplified Gold Posts …
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