Author Archive for: ‘Ryan’

Insider’s Guide to Adwords Enhanced Campaigns: Part II – Upgrading


UPDATE: Download the Complete Guide to AdWords Enhanced Campaigns today! This is a follow-up to: The Insider’s Guide to AdWords Enhanced Campaigns: Part I If you’re following along with any news in the last couple months with PPC you’ve at least heard of Enhanced Campaigns from Google Adwords. Ever since this announcement the PPC community has been buzzing with reaction to this …

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4 Ways to Get Big Results from New PPC Campaigns


Developing new PPC campaigns can be hard work and you deserve a pat on the back. But in my experience it can take some time and performance data to see the fruit of your labors. So hold off on your high fives and fist pumps for a little bit. Read on to see ways we get big results for new …

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PPC Basics: My presentation


I presented at SEMpdx’s Internet Marketing 101 event in January. My topic: PPC 101. Below is my attempt at covering the basics of paid search in a 20 minute presentation. SEMpdx PPC Basics January 2013 from Amplify Interactive

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Ryan’s PPC Playlist: Reasons to Use Adwords Edition


It’s the holiday season, which means you could either be really busy if you manage B2C campaigns or really slow if you manage B2B campaigns. At Amplify most of our clients are B2B so I’ve been taking advantage of doing audits on client’s accounts and doing tasks I don’t do regularly. It’s a great time to get a lot of …

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Ryan’s PPC Playlist: The 9 Best Posts for November 2012


Do you ever feel overwhelmed with all of the blogs your supposed to read? Or struggle keeping up with all of the changes from Google? Don’t worry. I scanned hundreds of blog posts from the last 30 days in the industry and selected the best 9 posts from the last month to ensure you stay on top of your PPC …

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