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- ServicesHere is a list of our services. Pay-Per-Click (PPC) PPC campaigns will get your site into the sponsored listings on search results pages by bidding for position and paying when a visitor clicks. PPC is a great way to support an SEO campaign and start generating search traffic right away. Search Engine Optimization (SEO) SEO focuses on getting your site into search results pages by optimizing your site for targeted keywords and phrases that will drive the most qualified traffic to your site. Sometimes called “organic”, “algorithmic” or “natural” optimization. Social Media Marketing Talk about our social media marketing capabilities here. Analytical Consulting Talk about our analytical consulting here.
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New Google+ Dashboards
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Google has been talking about adding a dashboard to their Google+ pages for a long time. Last week, they finally pushed them live. There seem to be two versions of the dashboard: one for pages classified as local businesses and one for all other classifications / non-local pages. The dashboard contains what Google is calling “cards” of data which at …
Read MoreRecent Updates to the Social Realm
There have been a lot of changes when it comes to digital marketing over the past couple of months; however, there are a couple changes that have happened over the past week that I think are especially important to note. Facebook Cover Photo Policy Change Since 2012, Facebook has allowed businesses to have a cover photo on their Facebook pages. …
Read MoreBasic Google Analytics Presentation
On April 18th, I had the privilege of presenting at the first After Hours Monthly Event for the East Portland Chamber of Commerce. I went over basic website analytics data, the “out of the box” setup of a Google Analytics account, the standard reports that come with the account, and some of my favorite custom dashboards. Below is the annotated …
Read MoreGoogle Analytics Part 2: Standard Reports & Key Metrics
Back in February, I started a series of blog posts that detail different aspects of Google Analytics. Part 1 focused on the basic setup of Google Analytics. Part 2 is going to look at the standard reports that come with a Google Analytics account, as well as definitions of key metrics that are used in website analytics. If you followed …
Read MoreGoogle Analytics Part 1: Basic Setup
When people find out what I do, I get the same couple of questions: Can you optimize my website? Can you do it for $100? Do I really need to be on social networks? My AdWords campaigns are all screwed up, can you help me with them? How can I get my Google Places account to merge with Google+ Local? …
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