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Author Archive for: ‘Jessica’

New Google+ Dashboards

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Google has been talking about adding a dashboard to their Google+ pages for a long time. Last week, they finally pushed them live. There seem to be two versions of the dashboard: one for pages classified as local businesses and one for all other classifications / non-local pages. The dashboard contains what Google is calling “cards” of data which at …

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Recent Updates to the Social Realm

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There have been a lot of changes when it comes to digital marketing over the past couple of months; however, there are a couple changes that have happened over the past week that I think are especially important to note. Facebook Cover Photo Policy Change Since 2012, Facebook has allowed businesses to have a cover photo on their Facebook pages. …

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Basic Google Analytics Presentation

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On April 18th, I had the privilege of presenting at the first After Hours Monthly Event for the East Portland Chamber of Commerce. I went over basic website analytics data, the “out of the box” setup of a Google Analytics account, the standard reports that come with the account, and some of my favorite custom dashboards. Below is the annotated …

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Google Analytics Part 2: Standard Reports & Key Metrics

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Back in February, I started a series of blog posts that detail different aspects of Google Analytics. Part 1 focused on the basic setup of Google Analytics. Part 2 is going to look at the standard reports that come with a Google Analytics account, as well as definitions of key metrics that are used in website analytics. If you followed …

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Google Analytics Part 1: Basic Setup

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When people find out what I do, I get the same couple of questions: Can you optimize my website? Can you do it for $100? Do I really need to be on social networks? My AdWords campaigns are all screwed up, can you help me with them? How can I get my Google Places account to merge with Google+ Local? …

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