Author Archive for: ‘Christian’

Search Marketing from the Source: AMA Luncheon With Scott Townsend of Google


Today the Amplify Interactive crew took in a great a presentation from Scott Townsend, Marketing Manager for Packaged Goods at Google that was hosted by the American Marketing Association Portland chapter at the Multnomah Athletic Club. Overall, it was a great high-level examination of why every business needs to pay attention to search engine marketing and its role in online …

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Choosing The Right Keywords For Your Website


Christian continued his contribution to About Us’s Learn section of their website by writing an article titled “Keyword Research Is Key to Online Success.” In the article, Christian writes about how to select relevant keywords for your website by using Google’s keyword research tool. He also writes about how to comb through your own website’s analytical data to see which …

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Google AdWords – The Basics


Christian wrote another article for AboutUs’s Learn section called Create A Cost-Effective AdWords Campaign. The article is written for professionals with a very small budget who may be interested in learning how to properly configure a Google AdWords campaign to get the best bang for their buck.

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Inception and SEM


The movie Inception is this summer’s blockbuster movie. I’ve seen it twice and it has definitely stuck with me due to its clever plot, great visuals and fantastic music score. The basis of the movie Inception is that it’s possible to invade someone’s dream state and plant an idea in their mind in order to change that person’s thinking in …

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What Dr. Joyce Brothers Can Teach Us About Search Engine Marketing


“The best proof of love is trust.” ~ Joyce Brothers Dr. Joyce Brothers doesn’t know it, but she may as well as add “Wise Search Engine Marketer” along with her already well-known expertise in Psychology to her portfolio. This quote can pertain to how search engines view your content; if they “trust” your content, you’ll see their love reflect in …

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