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Author Archive for: ‘Christian’

Domains & SEO Best Practices for Blogs

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I got an email from a colleague at another e-marketing agency here in town. In the email he asked: Q: “Hey, what are thoughts on the best SEO practice for a company/corporate blog: Sub-domain vs. different domain? Which one will increase rankings most? A: “All ships rise with the tide… By putting it on your own domain (whether it’s blog.url.com …

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Innotech 2007 Session: Search 2.0: Advanced SEO & PPC Techniques

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The last session write-up I’m going to write is about the Search 2.0: Advanced SEO & PPC Techniques session I attended. The presenters for the session were: – Hallie Janssen, Account Director, Anvil Media, Inc. – Scott Orth, Director of Internet Marketing Strategies, GTS Services This session proved to be more of a “refresher” for me but the speakers did …

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Innotech 2007 Session: Fostering Online Communities: Lessons from Open Source and Grassroots Development

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Another session I attended at Innotech was called Fostering Online Communities: Lessons from Open Source and Grassroots Development. I went in not really knowing what kind of useful info I would get out of it, but I ended up learning some interesting stuff. The presenters for this session were: – Scott Kveton, CEO, JanRain, Inc. – Tara Hunt, Co-Founder, Citizen …

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Innotech 2007 Session: Media 2.0 Panel: Blogging, RSS, Wiki and Podcasting

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I had the opportunity to sit in on a couple of sessions for this year’s Innotech Conference here in Portland, Ore. I plan to write a couple of blog entries detailing each session I was able to attend & highlight one key takeaway from each. The first session I attended was the Media 2.0 Panel: Blogging, RSS, Wiki and Podcasting …

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Having a Custom 404 Error Page is Important

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Whenever Amplify Interactive engages in an SEO project with a client, we always express the need for a custom 404 error page. Without having some sort of custom 404 error page present on your site, someone who stumbles upon an error gets to see that “dead end” of a page, often instilling some sort of loss in consumer confidence for …

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