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Author Archive for: ‘Christian’

Effective Day-Parting of Pay-Per-Click Campaigns with Google – Part 1

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What is Day-Parting and Why Should I Care? What days of the week does your pay-per-click usually receive more clicks then normal? What times of the day do clicks usually happen? If you have not attempted or simply do not know these answers, perhaps you’re throwing away the already too-small PPC budget you have. There’s a way to analyze these …

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Amplify Interactive Now Certified By All Major PPC Platforms – Official Certified Knowledge Wizards of PPC

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Even though our results show that we know our stuff when it comes to pay-per-click management & optimization, we like to show, officially, that we’re certified for the PPC platforms we manage client accounts on.  Previously, only Google & Yahoo had accreditation programs available. Well, Amplify-Interactive was invited to be a part of the pilot program for MSN’s adCenter accreditation …

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The More You Know: how to track your online ad buys easily & effectively with Google Analytics

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Tracking online ad buys on Google Analytics takes a little work with whomever you’re working with to purchase any online buys. But one you get the hang of it, you’ll be tracking your online ad buys on Google Analytics like a pro! Here is a quick little lesson on how to go about configuring a tracking URL so you can …

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October + Google News = Pr0n?

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For whatever reason, Google News likes to show off nude photos during October. It happened last year. And it happened again this year (by the way, both links are indeed both safe to click – it’s not like we’re Google News here!). This second instance of Google News posting inappropriate images on their homepage tells me several things about search …

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SEMpdx Giveaway: Pass to Chicago Search Engine Strategies

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SEMpdx is giving away a free pass to SES in Chicago. Check the link to get the details & submit your entry.

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