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Author Archive for: ‘Christian’

SMX West – The Blended Search Revolution – Amplify Overview

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I had the opportunity to go to the Search Marketing Expo (SMX West) in Santa Clara, California last week. Here are some notes I jotted down during the session: The Blended Search Revolution. For further reading, I’ve found other resources covering this topic here and here. SMX West – The Blended Search Revolution Moderator: Vanessa Fox Speakers: David Bailey, Senior …

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Yahoo! Announces Open Search Platform

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Saw this and thought it was pretty interesting – Yahoo! has announced that they’re going to be allowing others to “enhance” their search engine result pages. From the looks of it, no you can’t rearrange all of the search engine results so that they all point to your site for any given keyword phrase search… but what it does allow …

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Why user reviews are like the top layer of your Momma’s lasagna

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It’s great to have your business and / or products listed in directories across the internet. It gives you increased online exposure and the ability to be seen as a solution for an individual looking for a type of product you sell. But with a negative user review right next to your listing, it could spell disaster… kind of like …

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Why putting all of your online ad spending money in the Google pot isn’t a worthwhile strategy

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Typically when we engage with clients, we build a online marketing strategy centered around building a diversified link portfolio (traditional link development, social media marketing, etc.) and a comprehensive pay-per-click presence.  A lot of times, we’ll go to a client and present a strategy that allows us to develop brand recognition & an opportunity for ROI for several different PPC …

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Why Ranking Reports Shouldn’t Be Your Sole Measure of Success

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More often than not, individuals equate how well their site ranks to how successful their SEO campaign has been. We’ve been trying to get this out of the head of our current clients for months now. Well, not they won’t just have to listen to us saying it, seeing as how longtime SEO Jill Whalen has written a post about …

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