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Author Archive for: ‘Christian’

The evolution of the search engine result page (SERP)

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Read a fairly interesting article over at ClickZ today – SERP Position: Myth vs. Reality. Aside from getting into some history about how search result pages looked back in the day &about how PPC bidding used to work (man, the glory days of going into Overture and having bidding wars… now we have quality score, CTR & maximum cost per …

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An example of a successful viral marketing campaign

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Sure we may be a little late to the party… but this successful viral marketing campaign is one that truly stands out. Chocolate rain. Does this phrase ring a bell for you? Perhaps the video might seem a little familiar. That’s Tay Zonday singing Chocolate Rain and playing the keyboard. This video was originally uploaded on Youtube on April 22, …

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Want to help Google label some images?

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Feel like wasting some time while helping Google label the millions & millions of images they have?  Hop on over to the Google Image Labeler site and do exactly that. Basically, you can sign in with your Google account or just be a guest and play this “game” where you’ll be randomly paired with some anonymous & mysterious “partner.”  Then …

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High organic search results shouldn’t result in pulled PPC ads

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Kevin Lee over at ClickZ wrote an interesting article about why your pay-per-click ad campaign shouldn’t be suspended if you rank high in a keyword’s organic search rankings. One of the best point Kevin brings up in the article is: “Also consider that SERPs are no longer a one-size-fits-all scenario. Personalized search will increasingly diverge search results and, therefore, rank.” …

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SMX West – Industrial Strength SEO – Amplify Overview

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I had the opportunity to go to the Search Marketing Expo (SMX West) in Santa Clara, California last week. Here are some notes I jotted down during the session: Industrial Strength SEO. For further reading, I’ve found another resource covering this topic here. SMX West: Industrial Strength SEO Speakers: Martin Laetsch, Sr. Director of Search Strategy, SEM Director Inc. David …

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