Author Archive for: ‘Christian’

Search engine optimization is like animal crackers


I opened up a box of Barnum’s Animals Crackers this morning as a brunch snack and offered my Amplify teammates who braved the “Arctic Toot” this morning some crackers. Ben came over and grabbed a couple.  He commented, “You know, every other kind of animal cracker, be it from a bin or a store-brand or whatnot, just doesn’t compare to …

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Spend 30 minutes to protect your online brand


Even if you aren’t planning on expanding your current online marketing plan to include social media, if you’re a big brand or in charge of a big brand’s marketing offline or online, you should really take 30 minutes to protect that brand’s online social media identity. Make it a late Friday afternoon project to take thirty minutes to start registering  …

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Splash Pages: Don’t Hang 10 With These Cats


When users first access your website, you can build a splash page so it’s, by default, the first page a user sees. “Sweet!  Tell me more!” This splash page is displayed before a user gets to your actual website and can display special offers or promotions you may be running. “Wow, this seems so cool!” You can get the info …

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Who is a robots META tag and what does it do?


“Who is your Daddy and what does he do?” – Arnold Schwarzenegger in Kindergarten Cop A robots META tag is an HTML tag you can use on any page on your website to tell search robots to either: Index the page (“INDEX”) Not index the page (“NOINDEX”) Follow the links on the page (“FOLLOW”) Not follow the links on the …

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What we can learn from chocolate-covered gummy bears


Chocolate-covered gummy bears.  A quick look on Google shows that this brilliant candy isn’t very popular.  I’m snacking on some right now and I have to say, whoever thought that a chocolate-covered gummy bear would taste good was probably seen as being a little crazy when coming up with the idea… but it works.  Boy oh boy, does it work. …

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