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Author Archive for: ‘Christian’

Hello My Name is Robots Dot Text (Robots.txt)

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Greetings humans!  My name is Robots Dot Text.  You can call me robots.txt (ah hah!  Clever, eh?).  As you can see, I am mainly part text document (hence my bland-looking figure; apologies for not being part Word document or Photoshop image), part “dot” (it is hard finding suits that fit a dot-like figure) and part robot.  I am quite a …

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Don’t short-change your analytics

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At Amplify Interactive, we look at statistical history when drawing comparisons to current analytic and pay-per-click numbers.  The search behavior of the world populace is a wild and wacky one; there are dips and gains.  Most of the time, you can predict lower or higher search volume for any given month for an industry-set of search terms by looking at …

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SEO Best Practices for a Site Redesign

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The following goes over some best practices you should be, well, practicing if you’re involved in a site refresh (redesign) project. We hit on some steps to take to make sure your rankings carry over to your new site as well as measures to take to ensure that your ‘beta’ site doesn’t work against you. Then we hit on some …

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SEO Best Practices for a Site Redesign

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The following goes over some best practices you should be, well, practicing if you’re involved in a site refresh (redesign) project.  We hit on some steps to take to make sure your rankings carry over to your new site as well as measures to take to ensure that your ‘beta’ site doesn’t work against you.  Then we hit on some …

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Keyword research directly impacts your SEO success

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Keyword research is paramount when it comes to the SEO success of your site.  Simply put – it’s extremely important to do keyword research to best position your site for keyword phrases search engine users are actually using. Here’s an example: you run a small online store that sells shoes.  You sell different kinds of shoes: dress shoes, running shoes, …

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