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Author Archive for: ‘Ben’

Search Engine Reputation Monitoring – Listen and Learn

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A recent article in ClickZ covered an emerging trend in the SEM industry – Search Engine Reputation Monitoring. The practice involves monitoring search engines, blogs, new sites & other online information sources for mentions of your company, trademarks, key personnel, etc. Here at Amplify-Interactive, we take the practice one-step further and actually help clients manage their online reputation – we …

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AMA / Marketing Extra – Interview with Ben Lloyd

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As a follow-up to my popular presentation to the AMA-PDX chapter “How to Squeeze SEO Results Out of Your Existing Site” (you can download the presentation from the Amplify-Interactive site), MarketingExtra interviewed me. The interview is now posted.

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The Best Keywords Ever

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How do you determine what keywords are going to get you the most traffic, clicks, and conversions? According to Stoney deGeyter, contributing writer for Search Engine Guide, keyword success depends on the campaign goals.  In a perfect world, every marketer would like to have all of the above. But this world is far from perfect, so you’ll have to settle …

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Innotech 2007 Presentation Recap: SEM Building Blocks

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As promised, here are some links I wanted to make available for the attendees: http://del.icio.us/Amplify.Interactive/innotech http://www.sempdx.org/ The fact that the InnoTech emarketing summit sold out prior to the first day of the event highlights the interest in the business community here. The two-day conference featured plenty of great content regarding not only search engine marketing, but also email, building community, …

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The Late Show! SES NYC 2007

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Kent, Ben, Scott, originally uploaded by SmallBusinessSEM.com. Kent, Ben, Scott of SEMpdx hit the late show with Matt McGee & several other attendees. Thanks to Matt for the picture.

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