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Author Archive for: ‘Ben’

Google’s New “Universal Search” Rollout – Fear Not!

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You may have heard – Google has introduced yet another change to it’s search results pages. Dubbed “Universal Search”, this update promises to be bigger than previous changes. For more comprehensive coverage, screen shots, examples, etc.: Google’s official blog entry: Posted by Google’s VP of Search Products & User Experience. Features examples of searches that yield universal search results SearchEngineLand: …

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The 7 Secrets of RSS and SEO – SEMpdx Event Recap

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Paul Colligan presented seven secrets of RSS and SEO at the May 8th SEMpdx event held at The Portland EcoTrust Building. It was an informative evening about the positive ways search engine marketers can use RSS to benefit SEO. Here are some key takeaways Amplify gleaned from Paul’s presentation: – RSS helps improve the ISYOT effect (ISYOT stands for “I’ve …

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Bookmarketing – did you hear it here first?

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Bookmark marketing, not marketing for books. Did I just coin a new term for marketing a site on places like del.icio.us, wikipedia & other web 2.0-social-media-ugc-whiz-bang sites?

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12 Actionable Things to Measure on Your Website

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A recent article in Larry Chase’s Web Digest for Marketer’s pointed to some obvious and not so obvious items to keep in mind when evaluating the success of any website. At Amplify we have a core list of measurable items, but will tailor the KPI’s according to the client. This is a fairly comprehensive list of actionable items: Segment Your …

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Online Reputation Management Begins Offline

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As a follow-up to yesterday’s “Search Engine Reputation Monitoring” post – I thought it would be good karma to discuss an article I saw today. Fellow SEMpdx‘er Todd Mintz posted an Online Reputation Management article on Search Engine Guide today. The article, titled “Online Reputation Management Begins Offline”, examines the case of a Bend, Oregon restaurant and the impact of …

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