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Author Archive for: ‘Ben’

Amplify Interactive Featured In Portland Business Journal

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The Portland Business Journal recently interviewed Ben Lloyd and other members of SEMpdx for a feature story on the search marketing industry and Portland’s presence in the industry. Read the story here: Search for marketing nirvana moves to the engines

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Study: How do B2B Buyers Search?

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Enquiro recently released an updated study on how B2B buyers use search engines. The key finding is that B2B buyers start with general search engines throughout the purchase cycle, but many move toward vertical search engines as they get closer to making a buying decision. The B2B / vertical search engine of choice varies by industry and examples include Business.com, …

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Be the Envy of Everyone You Know!

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The Amplify-Interactive cafe press store is now open for business. get a coffee mug for the office, a clock for the wall, a mouse pad for your desk, a shirt for your dog or for yourself, and a thong for that special someone.

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Innotech: “SEM Building Blocks” Podcast Now Online

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Ben’s “SEM Building Blocks” presentation at Innotech’s eMarketing Summit has now been posted – click here to access the podcast. You can also download a .pdf  of the “SEM Building Blocks” presentation from the Amplify-Interactive site. Other eMarketing Summit podcasts have been posted as well. Thanks to Dave Richards from Fourth Star Productions for doing such great work. Related Posts: …

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Personalized Advertising – Too Close for Comfort?

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Internet advertising is finally catching on a BIG way as the new vehicle to create, promote & solidify a company’s brand image. Display ads found on the Internet have become as commonplace as magazine ads or tv commercials. Online marketers are able to target their display ads to a broad matched audience, but have lacked the ability to thoroughly measure …

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