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Author Archive for: ‘Ben’

Event Recap: SEMpdx Hot Seat

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So, in our recent deluge of new clients and trying to keep up with our increased workload – I neglected to announce to our dear readers that I’d be a panelist at last night’s SEMpdx Hot Seat event. For those who aren’t familiar with the Hot Seat series – the concept is simple. We line up 5 search experts on …

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Do You Really Need To Ask?

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Ask.com recently revamped their search platform and introduced Ask3D and I have to say I’m impressed. It’s a bold move considering Google launched their new universal search less than a month ago. Jennifer Laycock, writer for the Search Engine Guide, reviewed the new features and options on Ask.com and the biggest improvement is the integration of their Morph technology. Users …

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A Look Under Google’s Hood

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Excellent article I saw in the New York Times Google Keeps Tweaking Its Search Engine Google’s top minds offer a peek inside the algorithm that provides search results for half a billion users. This is the most open article I’ve seen on the inner workings of Google’s search engineering team – the ones that figure out how to rank Web …

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Optimizing the “E-Mail This” Marketing Opportunity

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A recent article in ClickZ struck my fancy. Optimizing the “E-mail This” Marketing Opportunity” – Ten ways to supercharge the viral marketing possibilities of “e-mail this to a friend” functionality. I like this. It’s such simple, low hanging fruit for so many sites – and they don’t use it. We incorporate this item into our site audit scorecard for clients, …

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Google Buys Feedburner

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Google Confirms FeedBurner Buy The search giant will add FeedBurner’s RSS publishers –those that opt to display ads that is — to its AdSense network. Summary: The takeover of all things online (and free) continues. The only real takeaway – RSS ads and further reach into placement on blogs are now just a ‘content network’ checkbox away. Also See  FeedBurner’s …

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