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Author Archive for: ‘Ben’

IT Buyers & Search Engines

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A recent survey by KnowledgeStorm uncovered some very interesting statistics regarding B2B buyers & search engines. The survey polled 3,000 IT buyers and marketers ans was designed to “…examine how technology buyers search for content and how marketers deliver content to them.” Key takeaways include: 83% of buyers actively use Google to find tech information 65% of IT marketers use …

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Speaking Event – Search Engine Strategies San Jose 2007

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082007 – 082307 – Search Engine Strategies Ben Lloyd has been confirmed at a speaker for the Search Engine Strategies conference in San Jose. SES is the SEM industry’s premiere search engine optimization & marketing conference. Ben will be participating in the ”Content is King” session and doing his best to represent Amplify-Interactive and SEMpdx at the conference.

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Upcoming Search Marketing Events: July & August 2007

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Amplify-Interactive will be participating in these events: 7/10: SEMpdx Networking Event @ Paddy’s (5 pm) 7/19: Internet Strategy Forum Executive Summit @ The Governer Hotel 8/14: SEMpdx Hot Seat @ Hotel DeLuxe (6 pm) 8/20- 8/23: Search Engine Strategies San Jose 8/23: Ben’s SES Session – “Content Is King!”

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Google AdWords (PPC) Is a Waste of Money?

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A recent Google advertising boycott by eBay, as covered by the New York Post, stirred up some interesting discussion around the office. For those who aren’t familiar with the tiff – basically, eBay yanked its ads from Google’s U.S. site after the two clashed over a marketing event to promote Google Checkout, a rival online payment service to ebay’s Paypal. …

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Ask and You Shall Receive

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  It’s been an interesting show between Google, the ever prevailing search engine leader & the little engine that could, Ask Jeeves. Each launched a new & improved version of their new search platforms nearly 6 weeks ago. According to some, Ask is starting to gain some momentum & it’s new system is “a much bolder and better advance in …

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