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- ServicesHere is a list of our services. Pay-Per-Click (PPC) PPC campaigns will get your site into the sponsored listings on search results pages by bidding for position and paying when a visitor clicks. PPC is a great way to support an SEO campaign and start generating search traffic right away. Search Engine Optimization (SEO) SEO focuses on getting your site into search results pages by optimizing your site for targeted keywords and phrases that will drive the most qualified traffic to your site. Sometimes called “organic”, “algorithmic” or “natural” optimization. Social Media Marketing Talk about our social media marketing capabilities here. Analytical Consulting Talk about our analytical consulting here.
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Triangle of Relevancy
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The “Triangle of Relevancy” is used to describe the relationship between the text in a landing page, a sponsored advertisement and the keyword or phrase that’s entered into a search engine. As search marketers, we know the importance of relevancy when it comes to the success of a campaign on any of the top engines. There are two elements that …
Read MoreMike Moran is a Genius! Event Recap: Internet Strategy Forum Executive Summit
This year’s ISF Executive Summit‘s overarching topic was “Web 2.0: Social Strategies”, and featured some stellar speakers including Robert Scoble, Yahoo! CMO Cammie Dunaway and IBM Engineer / SEM author Mike Moran. The first thing that struck me when I walked into the conference was that this is the Web marketing networking event of the year. The Governer Hotel ballroom …
Read MoreSphinn.com launches, SEM’s Immediately Start a Popularity Contest
Talk about people who love to hear themselves talk, er, type. Sphinn.com – a social networking site targeted at SEM’s – recently launched with little fanfare. However, it didn’t take long for search marketers to go crazy submitting content and experimenting with what will get “Sphinns” (votes) for their posts and push them to the top of the lists. Sphinn …
Read MoreWeb Page Rankings Lose Rank
Nielsen/NetRatings announced that they’ll be changing they way they track visitor stats. Currently, advertisers and sites rely heavily on the number of pages viewed by a visitor to determine site traffic and success. However, with the growing popularity of online videos and the use of Ajax software, the quantity of pages viewed has become less relevant. It’s the quality- or …
Read MoreCoverage: “What is the Best Way to Learn Search Engine Marketing?”
Ben was quoted in this recent Search Engine Guide article penned by fellow SEMpdx-er Todd Mintz. Todd’s article begins: “Search Engine Marketing knowledge is a very prized possession. Many people want to learn how to do search for themselves or for their company. However, they don´t know how to begin the educational process. I asked my fellow SEMpdx members how …
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