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Author Archive for: ‘Ben’

How Do You Build a Successful Social Network?

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How do you choose where & how to focus your “social” energy? New tools and applications are released or updated nearly every week. And just when you think you’ve mastered one arena, a new one crops up. So many resources, so little time. How do you make the most of your networking efforts? It comes down to quality versus quantity. …

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Event Recap: SEMpdx Hot Seat (8/14/07)

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As mentioned previously, I was a panelist on last night’s SEMpdx Hot Seat event. The event was a great success if I do say so myself (I planned it after all). I don’t have a final headcount – but I believe 45-50 people attended last night, we reviewed 5 Web sites, and as an added bonus had a special guest …

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‘Bounce Rate’ as the Sexiest Web Metric Ever?

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As search engine marketers, we’re constantly evaluating the success of our campaigns using various metrics like search engine referrals, traffic from links, conversion rates, and various breakdowns by source of traffic etc. For some of these – we use some visitor engagement metrics and bounce rates as a way to determine whether the type of traffic we’re getting is the …

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Study: Customer Reviews Increase Web Sales & Improve SEO

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eMarketer posted the results of a study by Bazaarvoice & e-consultancy titled “Social Commerce Report 2007″.  The report credits customer product reviews with improving conversion rates, site traffic and average order values. UGC, Customer Reviews & Adoption While the study points to great benefits for those who show consumer reviews on their sites, only 28% of the respondents in the …

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Upcoming Event: SEMpdx Hot Seat

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As previously announced, the next SEMpdx Hot Seat is coming up on August 14. Once again I’ll be on the panel & dishing out advice along with my fellow SEMpdx-ers and a couple of guests. There’s some fresh panelists this time around, and I’m excited to see how they do: SPECIAL GUEST MODERATOR – Anne Kennedy – BeyondInk Ben Lloyd …

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