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Author Archive for: ‘Ben’

Yahoo Upgrades its Search Engine – We Look for a Halo 3 Trailer

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Today, Yahoo announced upgrades to its search engine designed to “…make it more helpful and engaging…” These improvements mark the most significant change to Yahoo’s search engine in the last 3 1/2 years. (Remember when Yahoo search was powered by Google?) These improvements are aimed more at helping searchers find what they are looking for by improving the interface rather …

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What is the SEO Value Proposition?

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Fellow SEMpdx member Todd Mintz put together a story for Search Engine Guide asking SEMpdx members what their take is on the SEO value proposition. Yours truly (Ben Lloyd) answered along with several other members. My quote: I feel that good SEO creates a value proposition that touches on virtually every aspect of on online marketing program. At the top …

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What is the SEO Value Proposition?

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Fellow SEMpdx member Todd Mintz put together a story for Search Engine Guide asking SEMpdx members what their take is on the SEO value proposition. Yours truly (Ben Lloyd) answered along with several other members. My quote: I feel that good SEO creates a value proposition that touches on virtually every aspect of on online marketing program. At the top …

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PPC Landing Page Testing and The Joys of Google Website Optimizer

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We’ve recently started doing multi-variate landing page testing via Google’s Website Optimizer. With our first full project under our belts – we’ve been absolutely blown away. The results are one thing, but the ease of running the test has us totally stoked as well. Up until this tool was available, you had two options. Scream, yell & fight with your …

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Light Posting from Amplify Interactive

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Many apologies to our dear reader for the recent lack of posting to the blog. We’ve been reveling in a post-labor day project blitz that has us all working pretty heavily. We do have some items for the blog, and we will return to a more regular posting schedule shortly. Thanks! Ben

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