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Author Archive for: ‘Ben’

Auditing & Evaluating Web Sites – SEO Audits

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I made a “SEO audits” post on the SEMpdx blog asking my fellow search marketers to give us their opinion of the first things they look at when evaluating Web pages. We need to cover the top SEO factors at our Hot Seat events so that the participants know exactly what we’re talking about during their site critiques, and why …

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Breakin’ the Law, Breakin’ the Law: Part 2

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In Part 1 of this series, I covered some legal issues confronting the pay per click (PPC) search engine marketing. This installment looks at social media & personalization. With the surge of social media & personalization how do we address issues surrounding a searcher’s personal profile & their search data? Access to online profiles has allowed marketers to make assumptions …

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Upcoming Portland Marketing Events: October & November 2007

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Amplify-Interactive will be participating in these upcoming events: 10/25: Ignite Portland @ Weiden+Kennedy (6 pm) – “A bunch of fast-paced, interesting presentations – 20 slides for 15 seconds each. Our mantra is “share burning ideas” – just about any topic will do, as long as it’s interesting. From tech to crafts to business to just plain fun! There will be …

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Event Recap: 10/10 SEMpdx Hot Seat

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Once again I put together & moderated another SEMpdx Hot Seat event where we put 5 web sites in front of a panel of search engine marketing experts, and they give the site owner advice on how to improve their SEO. October Panelists: John McPhee – Anvil Media, Inc. Stan Davis – Straight-On Scott Hendison – SearchCommander.com Todd Mintz – …

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Breakin’ the Law, Breakin’ the Law: Part 1

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What are some of the biggest legal issues search marketers face in PPC advertising? Early on, using someone else’s trademark in your meta tags was considered trademark infringement. Fortunately, standardized policies have been created to help eliminate the “he said, she said” battles. But we still have PPC click fraud, copyright infringement and trademark usage in PPC advertising to contend …

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