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Author Archive for: ‘Ben’

Power of the Almighty Blog: Part II

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In part I of this series, I discussed three tactics marketers can use to leverage a successful social media campaign. 1) Create a blog that supplements the client’s service or product offering 2) Join relevant communities & participate 3) Bookmarking Question is, does a blog have the power to affect change, create a sense of urgency or a call to …

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Oops, I Just Stumbled Right Over Your Del.icio.us Site…

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Just re-read this article and decided I wanted to share: Del.icio.us and StumbleUpon: A Social Media Primer Great little overview of why & how these sites fit into a social media marketing strategy. For those who don’t know, del.icio.us is a social bookmarking site where you save your bookmarks to the Web, tag them, and share them with others. StumbleUpon …

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Recap: PRSA’s “Understanding Real-Time Media” Event

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Last evening, Kristin and I attended the first technology event held by the Portland branch of PRSA (Public Relations Society of America). The title was “Understanding Real Media“, which had two sessions: Leveraging Video as a Social Media Choice Reputation Management Through Measurement and Monitoring Being PR professionals, the presenters made very compelling cases on why traditional media and PR …

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SEMpdx Presents SEM Six-Pack. Great Event? Or Greatest Event Ever?

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Hello all, This is my first post on Amplify’s blog, and it might be the longest one they have ever had. I blog at a few places–mostly about art and entertainment; therefore, it is nice to write more in-depth about a field I work in. I attended SEMpdx’s SEM Six-Pack last night at Hotel Deluxe. I took some pictures and …

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Power of the Almighty Blog!

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Social media marketing encompasses a wide range of tactics, but which ones really work? Well, it depends on a few things. You have to identify the needs and niche of the client. Having a clear understanding of these things will allow you as the social media guru to market them in places that will allow for the greatest success, versus …

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