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Author Archive for: ‘Ben’

Upcoming Portland Marketing Events: January 2008

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Amplify-Interactive will be participating in these upcoming events: 1/7 SEMpdx Hot Seat w/ Vanessa Fox – Ben Lloyd will be one of the panelists. The event description reads: “a presentation from Vanessa Fox, who will then participate as one of our Hot Seat panelists and dole out advice for your site!” It looks like there are still some site review …

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Amplify Interactive – 2007 Wrap Up

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2007 was a big year for our little Portland Oregon search engine marketing firm. I wanted to touch on a few key things to illustrate how far we’ve come in the last year, and I want to say thanks to the team, our partners & colleagues, and of course our clients for making 2007 another fantastic year for us. As …

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What’s Hot & What’s Not for Marketing in 2008

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As 2007 wraps up and 2008 approaches, there appears to be a significant shift in how marketers are planning to target and reach their consumers – Amplify included. According to a recent article by Sam Law and Julian Stone, traditional methods of online advertising, such as paid campaigns, banner ads, AdWords & newsletters are losing effectiveness. Consumers have become immune …

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Power of the Almighty Blog: Part III

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Last week, in part II of the Power of the Almighty Blog, I questioned whether or not the power of one voice could stand up against a large company with endless resources… With the growing popularity of social media & the focus shifting from appealing to the masses to focusing on the “individual” – you and I now have a …

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5 Ways Negative Reviews Help Your Site – Marketing Pilgrim

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Most everyone I’ve talked to about allowing product reviews on their site or comments on their blog expresses the same fear “what if people write negative comments?”. I’d suggest a read of Andy Beal’s Marketing Pilgrim post of 5 ways that negative reviews can help your site. The upshot – comments are an opportunity to improve and they lend a …

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