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Author Archive for: ‘Ben’

Diversify Your Links Part 2: How to Build Your Diversified Link Building Strategy

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co-authored by Kristin Wall In Part 1 of “Diversify Your Links“, we talked about the “new” link development & the idea of social link building, and the types of links that search engines (and end-users) find valuable. Now, we want to address the elements that are needed to build a successful “social” link campaign.

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Event Recap: Oregon Wine Industry Symposium

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I’ve been back to the office & settling in after visiting Eugene earlier this week for the “Making Your Website Work Harder for You” session. I haven’t been to Eugene since WAY back when I was going to Oregon State (for that one year) and ended up there after a crazy night that had something to do with Mad Dog …

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Amplify Interactive February Update

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January is always a busy time for a marketing services firm, and this year has been no exception. New Clients & Client News ID Safeguards: Identity theft protection. We’re helping ID Safeguards to market their “Data Breach Response” product for B2B. Polygon NW: We’re extending our online marketing strategy for this Oregon & Washington home builder by launching & supporting …

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Diversify Your Links Part 1: The “New” Link Development?

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Co-authored by Kristin Wall You’ve reached the end; you’ve searched the internet and obtained links from essentially every site for your niche. Don’t cry: diversify! For many search marketers, traditional link building is the only link building strategy in their “portfolio.” Spending your time getting many low-quality links for the sake of getting a large bulk of links is a …

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Microsoft Bids $44.6 Billion to Buy Yahoo

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Everybody else blogged about it, so we probably should too. Here’s a link to the press release: Microsoft Proposes Acquisition of Yahoo! for $31 per Share What’s my take? I’ve been pulling for Yahoo! for a long time and hoping that they can give Google a better run for their money. Believe it or not – a lot of people …

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