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Author Archive for: ‘Ben’

Paid search, what you should be measuring but aren’t

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Amplify Interactive’s notes from SMX Advanced Seattle 2008 Christine Churchill – KeyRelevance – Offline Conversion When to measure offline conversions? Most appropriate for ‘high touch’ sales processes where phone & in-person close the deal (mortgages, b2b, etc) Simple Offline Conversion Tracking Methods: Making assumptions based on sales Anecdotal data (ask salespeople to ask people how they learned about them) In-store …

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Search friendly development

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Amplify Interactive’s notes from SMX Advanced Seattle 2008 This session dealt with some of the common web site development issues that impact search engine crawling & indexing of your site, which can have a big impact on your site’s presence & ranking in search engines. Amplify Interactive audits every single client web site for these issues when performing site audits …

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Buying sites for SEO

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Amplify Interactive’s notes from SMX Advanced Seattle 2008 First day of SMX Advanced, my focus today is on the SEM Organic Track Moderator: Stephan Spencer, Netconcepts Q&A Moderator: Eric Enge, Stone Temple Two of the panelists spoke about how they value sites when considering buying them. That is interesting enough, but that is not really what I was looking for …

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Bot herding (read “PageRank Sculpting”)

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Amplify Interactive’s notes from SMX Advanced Seattle 2008 First day of SMX Advanced, my focus today is on the SEM Organic Track Session 1: Bot Herding Moderator: Rand Fishkin, SEOmoz Q&A Moderator: Matt McGee, SEO For hire The real title of this session probably should have been “Pagerank sculpting”, and that was the focus. It was about making sure that …

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Blow your mind link building techniques

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Amplify Interactive’s notes from SMX Advanced Seattle 2008 First day of SMX Advanced, my focus today is on the SEM Organic Track Session 1: Blow Your Mind Link Building Techniques Moderator: Greg Boser, President/CEO, 3 Dog Media Q&A Moderator: Matt McGee, SEO For Hire This session covered different ways to find and acquire links. Link building is one of the …

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