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Author Archive for: ‘Ben’

SMX Advanced Seattle 2008

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Julian & I took the short trip up to Seattle this week to attend yet another search marketing conference – SMX Advanced. SMX Advanced is a two-day conference for “advanced” search marketers where the sessions focus on topics beyond optimizing title tags and using keywords in your copy and other more “basic” topics. So, it’s a little smaller than Search …

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Diagnosing web site architecture issues

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Amplify Interactive’s notes from SMX Advanced Seattle 2008 Second day of SMX Advanced, Developer Track Vanessa Fox, Search Engine Land: Vans.com has problems with javascript code. They don’t come up high in search due to this. She uses this as an example of identifying problems with websites to determine your strategy. Chris Silver Smith, Netconcepts: blog: naturalsearchblog.com For the newbies: …

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International SEO

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Amplify Interactive’s notes from SMX Advanced Seattle 2008 Second day of SMX Advanced, Organic track Moderator: Jeffrey K. Rohrs, ExactTarget Q&A Moderator: Barry Smyth, Search Strategies Ian McAnerin, McAnerin International: You can geolocate web pages (not just sites). Search Engines look at the domain country code (ccTLD), ip address, and link analysis. This is a script, and if the country …

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Search marketing & surviving a recession

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Amplify Interactive’s notes from SMX Advanced Seattle 2008 Second day of SMX Advanced, Multiple tracks Moderator: Jeffrey K. Rohrs, ExactTarget Q&A Moderator: Jessica Bowman, Business.com Panelists: Andrew Beckman, Location3 Media Dave Davies, Beanstalk Search Engine Positioning Russ Mann, Covario Jon Miller, Marketo Right at the beginning, the moderator asks if we are in a recession. Most people believe we are. …

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Analytics every SEO needs to know

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Amplify Interactive’s notes from SMX Advanced Seattle 2008 This session delved into some of the deeper things that SEO’s can do to measure and improve their efforts beyond rankings & search referrals. This ended up being one of my favorite sessions at the conference due to the in-depth actual usable tips and methods. Brian Klais – Netconcepts “10 Essential Natural …

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