Author Archive for: ‘Ben’

New Case Study! How We Used Personas to Turn Around a PPC Campaign


This case study demonstrates how we turned around a failing PPC campaign by using personas to improve the keyword targeting. The result? We improved conversions by 152%. Creating Personas Improves PPC Campaign Performance by 152%! from Amplify Interactive Client Profile A client offering a self-serve version of a SAAS product that aggregated and displayed social media content on a website. …

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Upcoming Presentations – April/May 2013


Upcoming presentations by the Amplify Interactive crew. Come watch and visit with us! 4/18 – Introduction to Google Analytics Jessica will be speaking at an East Portland Chamber of Commerce meeting about Google Analytics. Price: $20 Location: Red Lion Convention Center Time: 5:30 pm – 7:30 pm Click to Tweet This Event! 5/2 – eMarketing Summit: Google Penguins & …

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New Case Study! How We Increased Call Volume by 254% with PPC


This case study demonstrates how we targeted mobile devices to help one of our clients improve Google AdWords PPC campaign performance and increase call volume by 254% in just 3 months. Mobile PPC Campaign Increases Call Volume 254% from Amplify Interactive Client Profile We work with a well-known hospital brand (that we can’t name here) to drive awareness, new patients, …

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Processes, Tips & Tools: Creating Personas for Marketing


Creating personas can be valuable and powerful for improving your marketing efforts. This post is a round up of some really valuable resources for creating personas. Creating Personas Check out this case study by the Amplify Interactive team: Creating Personas Improves PPC Campaign Performance by 152%! Case study from our own team here at Amplify Interactive demonstrates the power of …

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Amplify Interactive Turned 10 Years Old Today!


We’ve been so busy I kind of forgot to make a big deal out of this… Amplify Interactive was incorporated on March 5, 2003 (As Amplify, Inc. DBA Amplify Interactive). I had recently quit my job, bought a condo, and was just about to turn 30 years old. At that point – my grand plan was to freelance and work …

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