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Author Archive for: ‘Ben’

Web Analytics Strategy – Part 2

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Got a Web Analytics Strategy?  Get Ready for Some Numbers! This is a follow up piece to “Web Analytics Strategy – Part 1: Making the Most of your Web Analytics“ I was recently discussing a campaign with a client.  We were going through the campaign strategy and what was working and where improvements could be made and listing off all …

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Yahoo/Bing Market Share Continues to Inch Up

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Hot on the heels of the announcement that Microsoft’s Bing & Yahoo will be teaming up to take on Google, StatCounter reports that Bing gained another 1% of the search market last month and is slowly but surely growing their share. In a preview of what’s to come with a joint Bing/Yahoo effort, their combined market share comes in at …

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Web Analytics Strategy – Part 1

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Making the Most of Your Web Analytics Every organization that has a website, regardless of size, should know what that website is contributing to the business. Analytics reports are designed to help you see that. However, knowing what information you need your analytics report to tell you is most important. Building a Web analytics strategy to help uncover those key …

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Web Analytics Strategy – Part 1

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Making the Most of Your Web Analytics Every organization that has a website, regardless of size, should know what that website is contributing to the business.  Analytics reports are designed to help you see that. However, knowing what information you need your analytics report to tell you is most important.  Building a Web analytics strategy to help uncover those key …

Read More

Yahoo! and Microsoft’s Bing Team Up to Take On Google

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Finally – maybe Google will get a run for it’s money. I love Google as much as the next guy, but it’s been tough to watch the rest of the “competition” get left so far behind in the dust. As you can read in this article on Search Engine Watch “It’s Official: Microsoft and Yahoo! Finally Strike a Search Deal” …

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