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Author Archive for: ‘Ben’

PPC Campaign Domination: Campaign Organization

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This is part of my series of posts that I’m putting together about how we approach PPC campaign management for our clients. My planned PPC Campaign Domination topics: Landing page optimization Google AdWords, quality score & you Google AdWords ad extensions – Part 1 – What they are & how they work Google AdWords ad extensions – Part 2 – …

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How to Boost the Effectiveness of Your SEM Campaign

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The surprise answer – run display ads. Just read an interesting article over at eMarketer “Display Campaigns Boost Search Effectiveness” about a study that  shows that display ad campaigns increase visits from search engine users by nearly 14% from both organic (SEO) and PPC search combined. Another benefit? Cost per click for PPC decreased as well – demonstrating greater efficiency …

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Web Analytics Strategy – Part 3

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Search Engine Marketing and Web Analytics Are Made for Each Other This is a follow up piece to “Web Analytics Strategy – Part 1: Making the Most of your Web Analytics” and “Web Analytics Strategy – Part 2: Analyze Your Results“ Once you have met with your stakeholders and decided on goals (see part 1). And once you have created …

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Web Analytics Strategy – Part 3

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Search Engine Marketing and Web Analytics Are Made for Each Other This is a follow up piece to “Web Analytics Strategy – Part 1: Making the Most of your Web Analytics” and “Web Analytics Strategy – Part 2: Analyze Your Results“ Once you have met with your stakeholders and decided on goals (see part 1).  And once you have created …

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Web Analytics Strategy – Part 2

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Got a Web Analytics Strategy? Get Ready for Some Numbers! This is a follow up piece to “Web Analytics Strategy – Part 1: Making the Most of your Web Analytics“ I was recently discussing a campaign with a client. We were going through the campaign strategy and what was working and where improvements could be made and listing off all …

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