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Author Archive for: ‘Ben’

The Amplify Interactive Blogging Contest

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A couple of weeks ago I challenged the team here at Amplify Interactive to increase their blogging frequency, up the quality of their posts, and to hone their blog post marketing skills. So I gave them a contest. The contest is to write a post in one of our major search engine marketing categories (SEO, PPC, Social Media and Analytics). …

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PPC Campaign Domination: Google AdWords Ad Extensions 2 – The Client Test

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This is part of our series of posts that we are putting together about how we approach PPC campaign management for our clients. Previous PPC Campaign Domination topics: Landing page optimization Campaign organization Google AdWords, quality score & you Google AdWords ad extensions – Part 1 – What they are & how they work This is a follow up to …

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PPC Campaign Domination: Google AdWords Ad Extensions 2 – The Client Test

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This is part of our series of posts that we are putting together about how we approach PPC campaign management for our clients. Previous PPC Campaign Domination topics: Landing page optimization Campaign organization Google AdWords, quality score & you Google AdWords ad extensions – Part 1 – What they are & how they work This is a follow up to …

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Build Authority for SEM Success

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I provided a guest post NWSEM’s blog where I talk about how we use the concept of building authority to shape how we work on clients & campaigns. The article highlights how this approach applies to the interplay between SEO, PPC & Social Media and features some interesting stats. Attain SEM Success Through Authority “The driving principles of SEO have …

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PPC Campaign Domination: Google AdWords Ad Extensions Part 1

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This is part of our series of posts that we putting together about how we approach PPC campaign management for our clients. Our Other PPC Campaign Domination topics: Landing page optimization Google Adwords, quality score & you Campaign organization Google Adwords ad extensions – Part 2 – Our client test Today’s topic is: An Introduction to Google AdWords Ad Extensions …

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