The surprise answer – run display ads. Just read an interesting article over at eMarketer “Display Campaigns Boost Search Effectiveness” about a study that shows that display ad campaigns increase visits from search engine users by nearly 14% from both organic (SEO) and PPC search combined. Another benefit? Cost per click for PPC decreased as …
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Search Engine Marketing and Web Analytics Are Made for Each Other This is a follow up piece to “Web Analytics Strategy – Part 1: Making the Most of your Web Analytics” and “Web Analytics Strategy – Part 2: Analyze Your Results“ Once you have met with your stakeholders and decided on goals (see part 1). …
Read MoreWeb Analytics Strategy – Part 3 5
Search Engine Marketing and Web Analytics Are Made for Each Other This is a follow up piece to “Web Analytics Strategy – Part 1: Making the Most of your Web Analytics” and “Web Analytics Strategy – Part 2: Analyze Your Results“ Once you have met with your stakeholders and decided on goals (see part 1). …
Read MoreWeb Analytics Strategy – Part 2 0
Got a Web Analytics Strategy? Get Ready for Some Numbers! This is a follow up piece to “Web Analytics Strategy – Part 1: Making the Most of your Web Analytics“ I was recently discussing a campaign with a client. We were going through the campaign strategy and what was working and where improvements could be …
Read MoreWeb Analytics Strategy – Part 2 3
Got a Web Analytics Strategy? Get Ready for Some Numbers! This is a follow up piece to “Web Analytics Strategy – Part 1: Making the Most of your Web Analytics“ I was recently discussing a campaign with a client. We were going through the campaign strategy and what was working and where improvements could be …
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