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Author Archive for: ‘Ben’

Presentation: SEM + Social = Killer Online Marketing

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OK, I re-worded the title a bit. This is a presentation I did for the Portland Business Journal’s Biz Dev seminar series with Dayn from Grady Britton. The actual title of the session was “Search Marketing: (Still) the Killer App of Marketing Your Business Online”. I was asked to talk about why search engine marketing is so effective, how it …

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Presentation: SEM + Social = Killer Online Marketing

1

OK, I re-worded the title a bit. This is a presentation I did for the Portland Business Journal’s Biz Dev seminar series with Dayn from Grady Britton. The actual title of the session was “Search Marketing: (Still) the Killer App of Marketing Your Business Online”. I was asked to talk about why search engine marketing is so effective, how it …

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Bing Now Powers Yahoo Search Results

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8/24: Update: It’s official, Bing is now powering Yahoo’s organic search results in the US and Canada. Here’s Yahoo’s announcement: Yahoo! Transitions organic Search Back-End to Microsoft Platform And some more in-depth coverage from Search Engine Land: Yahoo’s Results Now Come From Bing —————– 8/17 Today Bing announced that they will be powering Yahoo’s organic search results for the English …

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PPC Fundamentals Article: Writing Good PPC Ads

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Christian had an article published on AboutUs.org about “Writing Good PPC Ads”. The article discusses the fundamentals for writing good PPC ad copy and gives a few specific pointers and factors to consider in writing ads for PPC campaigns. He even provided a spreadsheet that you can download to help you write ad copy within the Google AdWords character limits. …

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SEO Tip: Squeeze Every Last Drop Out Of Your Content

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Content strategies are critical for Web success, especially SEO and as such – it’s a valuable commodity. In many organizations, it can be difficult to get content produced, so it’s very important to get as much mileage as possible from every piece of content that you develop. The ultimate goal is to get your content “out there” and generate as …

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