Christian had an article published on AboutUs.org about “Writing Good PPC Ads”. The article discusses the fundamentals for writing good PPC ad copy and gives a few specific pointers and factors to consider in writing ads for PPC campaigns. He even provided a spreadsheet that you can download to help you write ad copy within the Google AdWords character limits. You can download the PPC Ad Copy Spreadsheet on our SEM Resources page.

Great work Christian!

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Content strategies are critical for Web success, especially SEO and as such – it’s a valuable commodity. In many organizations, it can be difficult to get content produced, so it’s very important to get as much mileage as possible from every piece of content that you develop. The ultimate goal is to get your content “out there” and generate as much awareness as you can for the piece, which will drive targeted visits, links, “mentions” on social media, etc.

Here’s some tips for getting extra mileage out of your unique content.

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Amplify Interactive needs to find the perfect new member for our team. Someone who has a little experience, a lot of smarts, and a desire to grow into a role with a top-notch SEM team. Fit the bill?

Check out the job posting here: SEM Specialist

Wanted to share that I was quoted in an article today titled “LinkedIn: 37 Usage Tips You Need to Read“. After I sent in my tip – I realized that I had written a post about LinkedIn a while back titled “How and Why to Use LinkedIn“. Though it’s a little dated, all the tips are still relevant so I thought I’d dust it off for you.

We need some kick-ass new search marketing talent to help round out the team. Fit the bill?
Check out the updated job posting here: SEM Specialist