If you’ve managed a PPC campaign before you’ve no doubt heard this question: “Why are we be bidding on branded keywords? We’re ranked #1″. Sometimes we’ll just get a directive when marketers think they’re being smart “Once we’re ranked #1, we’ll stop spending money on these keywords”. On the surface this seems to make sense; …
Read MoreBest Amplify Posts of 2011 0
Not to brag – but we put out some great content in 2011. Our content was SO great that our year over year site traffic grew by 62%, and organic search referrals to our site climbed by 71% vs last year! These achievements are due to the work we’ve done on our blog. So please – …
Read MoreSEO + User Experience: Like Peanut Butter & Chocolate 3
I spoke on an SEO panel at the 2011 Seattle Interactive Conference. The title of our session was “SEO & User Experience: Like Peanut Butter & Chocolate”. I was asked to relate a specific story about how we combined SEO practices with improvements in user experience to get results. So I presented a case study …
Read MoreIn Case You Missed It. Our Best Posts from Q3 0
Dear Reader, Unbeknownst to you, I have had the team furiously battling each other in a blogging contest for the last few months. The contest goes through the end of the year, and there are VALUABLE prizes on the line. The team has put out some great posts over the last few months, and I …
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