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Author Archive for: ‘Ashley’

5 Guidelines for Effective Hashtag Marketing, According to Peter Stringer

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Happy Spring and welcome to the April edition of ‘According To’! This month’s post is a great change of pace from previous posts in the series and features Peter Stringer, the Senior Director of Interactive Media for the Boston Celtics. Peter is providing his top five tips for effective hashtag marketing based on his experience with hashtag campaigns for the …

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“According To…Adam Berke” Top 5 Tips to Retarget Like A RockStar

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The third publication of ‘According to…’ is here! This month’s post offers some great insights about the hot topic of retargeting from industry expert Adam Berke. I attended Adam’s Display and Remarketing session at SearchFest, hosted by SEMpdx, in February. Adam was on the Founding Team for AdRoll, a retargeting platform that offers an effective and simple approach to retargeting, …

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Blazer Game Ticket Contest

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UPDATE: March 23, 2012 – Congratulations to Terry Gentry, @tag_PDX! Terry participated in our contest via Twitter and is the winner of two club level seats to the Blazer Game on April 11th against the Utah Jazz. Thank you to everyone who took part in our contest! We hope Terry enjoys the game and GO BLAZERS!! ——————————————————————————————– Amplify is giving …

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‘According to…Bryan Eisenberg,’ Top 5 Conversion Optimization Tips

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Welcome to the second edition of ‘According to…,’ a monthly post that offers insights and advice for various aspects of search engine marketing from different industry experts each month. I was fortunate to attend Bryan Eisenberg’s Conversion Tools of the Master Craftsman session at SES Chicago this past November. Bryan is an expert and pioneer in conversion optimization and when …

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‘According to…Joseph Kerschbaum’, Top 5 Remarketing Tips

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Welcome to the first edition of ‘According to…’, a monthly post that offers insights and advice for various aspects of search engine marketing from different industry experts each month. This entry focuses on optimizing remarketing campaigns for the Display network. I attended SES Chicago in November and had the privilege of attending Joseph Kerschbaum’s PPC Beyond Search: New Ad Formats, Display …

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