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Author Archive for: ‘Ashley’

SES San Francisco 2012 Roundup

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I had the opportunity to visit San Francisco last week for the SES conference. I shared the top 5 sessions that I was looking forward to attending and they did not disappoint! I was able to attend all three days of the conference and all of the sessions were full of great tips, tools, and methodologies for search strategies. The …

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SES San Francisco 2012 Preview

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The end of summer is near and SES San Francisco is here! The conference is next week, August 13 – 17 at Moscone West.  I am lucky enough to attend this year and am looking forward to learning and interacting with some of my favorite industry experts. The 5 day conference offers over 55 sessions on PPC, Social Media, Mobile, and …

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Social Guide to the London 2012 Olympic Games

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Ever since I can remember, I have always looked forward to the Olympic games. The Summer Olympics are my favorite and I have been counting down the days to the opening ceremonies in London on July 27. COUNTDOWN FOR WEBSITE I remember watching the Magnificent 7, including my favorite gymnasts Dominique Monceau and Shannon Miller, take home the gold in …

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5 Social Media Tools I Can’t Live Without, According to Ian Lurie

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Welcome back, readers! The May edition of ‘According To’ features Ian Lurie, an expert on internet, search, and social media marketing. Ian is founder and CEO of Portent Inc., an interactive marketing agency in Seattle, Washington. I was able to see Ian share his Dungeons and Dragons Guide To Social Media at a SEMpdx event this past October and am …

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5 Guidelines for Effective Hashtag Marketing, According to Peter Stringer

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Happy Spring and welcome to the April edition of ‘According To’! This month’s post is a great change of pace from previous posts in the series and features Peter Stringer, the Senior Director of Interactive Media for the Boston Celtics. Peter is providing his top five tips for effective hashtag marketing based on his experience with hashtag campaigns for the …

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